Social Media & Digital Marketing Executive

Job Title: Social Media & Digital Marketing Executive
Open Position: 1
Location: Ahmedabad
Employment Type: Full-time, On-site
About the Companies
InventIndia is a design, innovation, and product development company focused on transforming ideas into impactful products through strategy, design, engineering, and innovation.
As part of the same innovation ecosystem, On2Cook, the sister company of InventIndia, is revolutionizing the kitchen with its patented cooking technology that combines microwave and induction to enable faster and more efficient cooking.
Together, InventIndia and On2Cook operate at the intersection of innovation, technology, design, creativity, and consumer impact, creating products and experiences for global markets.
About the Role
We are looking for a creative, proactive, and execution-oriented Social Media & Digital Marketing Executive to manage and strengthen the digital presence of InventIndia and On2Cook.
The ideal candidate should have a strong understanding of social media, content creation, digital storytelling, audience engagement, and digital marketing. You will work closely with the Marketing, Content, Graphics, Animation, Videography, Product, and internal teams to develop and execute engaging content and digital campaigns across both brands.
This role offers an opportunity to work in a fast-paced, innovation-driven environment where creativity, experimentation, and data-driven decision-making are encouraged.
Key Responsibilities
Social Media & Content Strategy
Plan and manage social media content calendars for InventIndia and On2Cook.
Create, curate, edit, publish, and distribute engaging content across Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms.
Develop content ideas that strengthen brand awareness, engagement, and audience growth.
Manage posting schedules and ensure consistent communication across channels.
Maintain consistency in brand voice, messaging, and visual identity.
Content Creation & Campaign Execution
Brainstorm and execute creative content ideas, campaigns, and digital initiatives.
Collaborate with content writers, graphic designers, animators, videographers, and other teams to develop social media assets.
Identify and communicate product stories, behind-the-scenes content, innovation stories, launches, events, and company updates.
Support the development of short-form video, reels, carousels, static posts, and other platform-specific content formats.
Digital Marketing
Support the planning and execution of digital marketing campaigns to increase brand awareness, engagement, and visibility.
Assist with content distribution and audience growth initiatives.
Explore opportunities across organic and paid digital channels.
Support campaign optimization based on audience and performance insights.
Analytics & Performance Tracking
Monitor social media and campaign performance across platforms.
Track metrics such as reach, impressions, engagement, follower growth, clicks, and conversions.
Prepare regular performance reports and identify actionable insights.
Use analytics to understand what content performs well and recommend improvements.
Trend Monitoring & Innovation
Stay updated on emerging social media trends, content formats, digital marketing practices, and AI-powered tools.
Identify relevant trends that can be adapted for InventIndia and On2Cook.
Explore new content formats and creative approaches to improve audience engagement.
Community Management
Monitor comments, messages, mentions, and audience interactions across social media platforms.
Respond to relevant audience queries and coordinate with internal teams where required.
Monitor user-generated content and ensure interactions remain aligned with brand guidelines.
Qualifications & Skills
Bachelor’s/Master’s degree in Marketing, Mass Communication, Digital Media, Business, Design, Journalism, or a related field.
1–3 years of experience in social media, digital marketing, content marketing, or a related role.
Strong understanding of major social media platforms and their content formats.
Good written and verbal communication skills.
Strong creative thinking and storytelling ability.
Ability to identify trends and convert them into relevant brand content.
Basic understanding of social media analytics and performance metrics.
Familiarity with Canva, Meta Business Suite, LinkedIn, YouTube Studio, Google Analytics, or similar tools is an advantage.
Knowledge of AI-based content creation and productivity tools is a plus.
Strong coordination and project management skills.
Ability to work independently while collaborating effectively with cross-functional teams.
Highly proactive, organized, and execution-oriented.
What You’ll Gain
Opportunity to work across two innovation-driven brands.
Hands-on experience in social media strategy, content creation, and digital marketing.
Exposure to product storytelling, technology, design, and innovation marketing.
Collaboration with marketing, design, animation, videography, and product teams.
Experience in campaign execution, analytics, audience engagement, and digital growth.
Opportunity to experiment with emerging content formats and AI-powered marketing tools.
Potential for significant ownership and growth within a fast - faced Organisation

Work arrangement
No