B2B Lead Generation Specialist

Company Description Branding Area is a Public Relations and Marketing Communications agency that helps individuals and brands design and implement effective communication strategies with their target audiences. The agency focuses on building visibility, credibility, and engagement through tailored PR and marketing campaigns. Branding Area supports clients in managing their public image, promoting their services, and strengthening brand positioning. Team members collaborate in a dynamic, client-centric environment that values creativity, measurable results, and long-term relationships. The agency offers opportunities to contribute to diverse projects across multiple industries.
Role Description The Lead Generation Specialist is a full-time, remote role responsible for identifying and qualifying new business opportunities for Branding Area. Day-to-day tasks include researching potential clients, building targeted prospect lists, and using multiple channels (email, social media, calls, and online platforms) to initiate contact and generate interest in the agency’s services. The specialist will nurture leads through consistent communication, track interactions in CRM or related tools, and collaborate closely with the sales and account teams to hand off qualified leads. The role also involves monitoring campaign performance, refining outreach strategies, and contributing insights to improve lead quality and conversion rates.
Qualifications
Candidates should possess strong skills in New Leads and Lead Generation, with experience in identifying, qualifying, and managing prospects.
Candidates should possess excellent Communication skills, including clear written and verbal communication tailored to diverse audiences.
Candidates should possess Sales skills, with the ability to handle objections, present value propositions, and support the closing process.
Candidates should possess solid Research skills to analyze markets, find contact information, and understand client needs and industry trends.
Proficiency with CRM systems, lead tracking tools, and basic office software is beneficial.
Strong organizational skills, attention to detail, and the ability to manage multiple outreach campaigns simultaneously are important.
Experience in public relations, marketing, or agency environments is a plus.
An associate or bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience, is preferred.

Work arrangement
No