Marketing Specialist

Popupsmart is a technology company that builds efficient and powerful infrastructure for online marketers through its Conversion Optimization Toolkit. Businesses of all sizes—from startups to public companies—use Popupsmart to convert, retain, and engage website visitors more effectively. The platform offers a wide range of campaign and popup templates designed to increase sales conversions, grow mailing lists, guide audiences, and drive phone calls based on chosen business goals. Its user-friendly system enables users to customize and publish campaigns instantly without technical expertise, helping teams move quickly and focus on results. Popupsmart’s solutions are built to support sales, marketing, and support teams in accelerating growth and improving overall campaign performance.
Role Description This is a full-time, remote role for a Marketing Specialist at Popupsmart. The Marketing Specialist will plan, execute, and optimize digital marketing campaigns that promote Popupsmart’s Conversion Optimization Toolkit and associated products. Day-to-day responsibilities include conducting market research, analyzing customer behavior, and developing data-driven marketing strategies to increase user acquisition, engagement, and retention. The role will involve collaborating with sales and customer support teams to align messaging, improve lead quality, and enhance the overall customer experience. The Marketing Specialist will also create marketing content, manage campaign performance metrics, and continually test and refine initiatives to achieve measurable growth.
Qualifications
Candidates should possess strong Communication skills to collaborate across teams, present ideas clearly, and engage with customers and stakeholders.
Candidates should possess Market Research skills to analyze trends, understand customer needs, and identify new opportunities for growth.
Candidates should possess Sales and Customer Service skills to support pipeline development, nurture leads, and ensure a positive user experience.
Candidates should possess Marketing Strategy skills to design, implement, and optimize campaigns aligned with business goals.
Experience with digital marketing channels (e.g., email, social media, paid ads) and marketing analytics tools.
Ability to interpret data, build reports, and make evidence-based recommendations for campaign improvements.
Self-motivated, organized, and able to manage multiple projects in a remote work environment.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Work arrangement
Yes