Brand Manager

Job description:-
NK Realtors, is one of the largest vertically integrated real estate service providers in India since the last 40 years. Headquartered in Kolkata, the company is well known for its deep employee centric approach NK Realtors is easily one of the best organizations to work for and build careers. With the real estate industry on the threshold of tremendous growth over the next 20 years, NK Realtors with its rich history, brand & structure gives the perfect opportunity to grow your career.
“NKlusive” is an exclusive intermediary of NK Realtors dealing in “Premium &Luxury Homes”
Requirements:-
Industry: Real Estate
Function: Sr. Digital and offline Marketing Manager
Location: Hyderabad
Role Summary:-
Responsible for planning and executing end-to-end digital and offline marketing activities for real estate projects, from project understanding and positioning to launch, lead generation, collateral management ,ATL and BTL , channel partner engagement and performance reporting.
Key Responsibilities:-
Understand location, market, product, amenities, specifications, USPs, competition and target audience.
Develop product positioning, campaign concepts and quarterly marketing plans with budgets.
Coordinate with creative and digital agencies for brochures, flyers, site plans, unit layouts, walkthroughs, videos ,PR and ORM ,newspaper ads and digital creatives.
Manage project launch activities and ensure all collaterals and communication are accurate and delivered within TAT.
Plan and monitor Google, Meta, YouTube, portals and other performance marketing campaigns.
Drive improvement in Lead → Qualified Lead → Site Visit → Booking conversion.
Develop creative video concept and execution short reels , podcast , influencers for all marketing platform.
MIS Dashboard, Impressions ,Track enquiries, lead quality, CPL, site visits, enquiry-to-visit ratio ,A/B Testing and campaign performance
Coordinate website, landing pages, CRM, API, chatbot and marketing automation requirements. Plan and execute ,SEO , AEO AND GEO website content, page flow, project information and conversion journeys
Strong Knowledge about current AI tools for video , creative and scripts to enhance the productivity
Support Channel Partner workshops, CP kits, presentations, communication and brokerage/incentive plans.
Coordinate with Sales & Pre-Sales teams for sales presentations, scripts, product training and customer communication.
Manage site branding, experience centre, sample flat, scale model, hospitality and customer-facing collaterals.
Prepare project/campaign-wise analytical reports and quarterly marketing reviews.
Monitor marketing budgets, vendor performance and ROI.
Account management/Developer Management.
Strong hands-on experience in Outdoor, Print, ATL, BTL, Events and Ground Activations.
Experience in on-site branding and sales lounge execution will be preferred.
Good understanding of printing, production materials, vendor costing and execution.
Strong agency and vendor management skills.
Comfortable working with CRM, MIS, Excel and PowerPoint.
Strong coordination skills with Sales, CRM, Creative, digital and all third party Agencies and Channel Partners.
Good commercial understanding and ability to work within marketing budgets.
Strong communication skills in the relevant regional language are essential.
Should be comfortable with on-ground execution, site visits and event-based working.
Strong ownership, execution skills and attention to detail.
Qualification & Skills:-
MBA/PGDM – Marketing preferred.
4-7 years of real estate marketing / luxury marketing experience.
Strong project coordination and analytical skills.
Good understanding of digital marketing, CRM, real estate sales funnel and marketing collaterals.
Excellent communication, presentation and vendor-management skills.
Strong attention to detail and ability to manage multiple activities simultaneously.

Work arrangement
No