CRM Campaign Specialist with German - remote

We are Bertrandt: an independent, international development service provider with long years of automotive expertise. We create technological solutions for our customers at any stage of the product development process with a focus on hot topics such as digitalization, e-mobility and autonomous systems, largely for the automotive, aerospace and mechanical engineering sectors.
Our goal: accelerating technological progress. We work on this every day – with around 13,000 employees at over 50 sites worldwide.
What to expect:
The CRM CS in Automotive, will report to an activity manager and will perform the following actions:
Use of inline HTML and CSS for email personalization and adaptation of existing templates
Application of AMP script and/or JavaScript for dynamic personalization and advanced campaign logic
Creation and personalization of journeys and campaign templates, consistent with the brand's visual identity and objectives
Analysis and reporting of campaign performance (open rates, Click-Through Rate -CTR-, conversions, etc.), including for automated journeys and one-off campaigns
Identification of optimization opportunities through A/B testing, advanced segmentation, and dynamic personalization
Close collaboration with the media team for digital activations integrated into Salesforce
Support for campaign migration and adaptation from Adobe Campaign and the local WhiteImage platform to SFMC, as part of the ACTIVATE initiative
Participation in training and onboarding sessions offered by the core team as part of the ACTIVATE initiative
Technical collaboration with the core team to ensure alignment with best practices and global standards
Ensuring the consistency and quality of data used in campaigns, in compliance with privacy policies and GDPR
Documenting processes and journeys to facilitate scalability and reuse
Monitoring and maintaining the proper functioning of active journeys (verifying triggers, volumes, deliverability rates, etc.)
Proposing new CRM initiatives and automations to increase engagement and conversions
CMDM/RTC lead for Romania, GDPR-compliant databases
Works with Product Owners, Product Leaders, Data Scientists, Data Analysts, Business Experts, Electric Electronic System Architects
What you bring along:
Degree in Automatics & Computer Science Engineering, Applied Sciences Engineering, Transports Engineering, Electronic Engineering or similar
At least 2-3 years of experience and technical background in data governance
Good understanding of CRM, digital marketing or automated campaigns - communication campaigns via Salesforce Marketing Cloud (SFMC) implementation and configuration (e-mail, SMS, push notifications, etc.)
Knowledge in CRM and performance analysis to continuously optimize results
Knowledge of performance analysis to continuously optimize results
Knowledge of centralized databases and GDPR
Knowledge of email personalization and adaptation of existing templates
Knowledge of data visualization dashboards, interfaces and data flow between systems
Knowledge of data architectures (e.g., Customer Master Data Management -CMDM- processes) and RTC (Real Time Chat)
Knowledge of CRM specific software (e.g. HTML & CSS BigQuery/SQL, Spotfire/Power BI, Python, Adobe Campaign, Mailchimp, HubSpot, AMP script/JavaScript, Salesforce Marketing Cloud -SFMC-, internal systems such as RTC, etc.)
Excellent collaboration and communication skills with local and international teams
Attention to detail and the ability to design visually and functionally consistent campaigns
Strong analytical skills and experience interpreting performance data
Knowledge of English language and German language
What we offer:
Flexible work environment
Private health insurance with optional medical packages for you and your family.
24 vacation days, increasing to 25 days after 3+ years with us.
Meal tickets and Holiday vouchers.
Bookster and 7Card subscription.
Plus other benefits
*Our offices are located in Bucharest, Sibiu, and Cluj-Napoca
This role is remote.

Work arrangement
Yes