Live opening · Posted 4 days ago
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HamBOLDS Pvt Ltd is an innovative beauty & personal care company crafting science-backed, consumer-focused products - blending nature with technology to redefine self-care experiences. We're scaling fast and looking for a performance marketer who can own results, not just run ads.
epitight.in | cozitis.com | buyniconi.com
About the role
We are looking for a Performance Marketing Specialist (Google Ads & Meta Ads) to drive measurable growth across our D2C beauty brands. If you are analytical, performance-driven, and passionate about scaling digital campaigns - we'd love to connect.
Key responsibilities
Plan, manage, and optimize Google Ads & Meta Ads campaigns end-to-end
Monitor ROAS, ROI, CPC, CTR, CPA and conversion metrics daily
Conduct keyword research, audience segmentation, and A/B creative testing
Scale campaigns across Search, Shopping, Performance Max, Reels, and Advantage+
Build and manage retargeting funnels (TOFU / MOFU / BOFU) across both platforms
Manage audience targeting - Custom Audiences, Lookalike Audiences, Interest & Behavioral
Handle Smart Bidding strategies - Target ROAS, Target CPA, Maximize Conversions
Allocate and optimize budgets across Google & Meta for maximum efficiency
Analyze performance data via GA4, Google Ads Manager & Meta Ads Manager
Build reporting dashboards (Looker Studio or similar) with actionable insights
Coordinate with creative teams on ad creatives, copy, and landing pages
Stay current with platform updates, algorithm changes, and D2C marketing trends
Requirements
Minimum 1 years of hands-on experience in performance marketing
Hands-on experience with Meta Ads Manager and campaign optimization
Solid understanding of GA4, conversion tracking, and attribution models
Experience managing ad budgets and optimizing for ROAS & CPA
Strong analytical and problem-solving skills with data-driven decision making
Why join us
Work on fast-growing D2C beauty brands
Creative and growth-focused work culture
Real ownership, career growth & hands-on learning
Close collaboration with brand & marketing leadership
Hike based on current CTC & interview performance
Location: Goregaon West, Mumbai | 6 Days Working
Work arrangement
No
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