Influencer Marketing Executive

About The Opportunity
A fast-scaling marketing consultancy operating at the intersection of influencer ecosystems and global brand growth, we craft data-driven influencer campaigns that drive measurable engagement, conversions, and cultural relevance across Tier 1 and Tier 2 markets in India. Working with D2C startups, FMCG giants, and tech disruptors, we turn micro and macro creators into revenue engines—blending creativity, analytics, and platform fluency to scale impact.
Role & Responsibilities
Identify, vet, and onboard high-impact influencers across Instagram, YouTube, and X (Twitter) aligned with brand KPIs and audience personas.
Negotiate deliverables, timelines, and compensation with creators and their agencies—ensuring brand guidelines and FTC compliance.
Design and execute end-to-end campaign plans—from brief ideation to performance tracking—using UTM parameters and platform-native analytics.
Build and maintain a dynamic creator database segmented by niche, engagement rate, audience demographics, and content style.
Collaborate with Creative and Analytics teams to optimize content formats, CTAs, and campaign sequencing for max ROI.
Present campaign performance dashboards to clients and internal stakeholders, translating metrics into strategic recommendations.
Skills & Qualifications
Must-Have
Instagram Insights
YouTube Studio Analytics
Creator negotiation
FTC guidelines
UTM tagging
Asana or Trello
Google Data Studio
Canva
Preferred
TikTok Creator Marketplace
Brandwatch or Sprinklr
Meta Business Suite
Benefits & Culture Highlights
Work with India’s most innovative brands and creators shaping digital culture.
Performance-based bonuses tied to campaign ROI and client retention.
Collaborative, fast-paced environment with weekly creative sprints and learn-and-grow Fridays.
Skills: influencer,google data studio,instagram,analytics,asana,bonuses,ftc,studio,instagram insights,canva,youtube

Work arrangement
No