Social Media Officer

Company Description Ajanta Pharma Limited is a research-driven pharmaceutical company headquartered in Mumbai, India, with a strong presence in branded generics across India and emerging markets, and generic products in the USA. The company operates in key therapeutic areas including Cardiology, Dermatology, Ophthalmology, Pain Management, Nephrology, and Gynaecology, where many of its brands hold leadership positions. Ajanta has a significant international footprint across Africa, South East Asia, West Asia, and CIS, offering a broad portfolio spanning antimalarial, gastro, antibiotics, and other critical therapies. With multiple state-of-the-art R&D centers and over 850 scientists, Ajanta is known for first-to-market formulations and continuous investment in advanced manufacturing facilities that meet global regulatory standards, including US FDA-approved plants. For more information, candidates can visit https://ajantapharma.com/.
Role Description The Social Media Officer role is a full-time, on-site position based in the Mumbai Metropolitan Region. This role is responsible for planning, creating, and publishing engaging content across social media platforms to enhance Ajanta Pharma’s brand presence and support marketing objectives. Day-to-day tasks include managing social media calendars, developing campaigns, monitoring platform performance, and optimizing content for reach and engagement. The Social Media Officer will collaborate with marketing, corporate communications, and business teams to ensure messaging is accurate, consistent, and aligned with therapeutic focus areas and corporate initiatives. The role also involves tracking analytics, preparing performance reports, and recommending improvements based on data and industry trends.
Qualifications
Candidates should possess strong Social Media Content Creation and Writing skills to develop clear, engaging, and compliant posts and campaigns.
Candidates should possess Social Media Marketing and Social Media Optimization (SMO) skills to grow audience reach, improve engagement, and support brand and campaign objectives.
Candidates should possess excellent Communication skills to collaborate with internal teams and present social media plans and performance insights clearly.
Relevant experience managing corporate or brand social media accounts in healthcare, pharmaceuticals, or related industries is beneficial.
Familiarity with social media analytics tools and basic understanding of Google my business & Local SEO, digital marketing principles, and content best practices is preferred.
Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience, is desirable.
Ability to work on-site in the Mumbai Metropolitan Region, manage multiple projects, and adhere to regulatory and brand guidelines is required.

Work arrangement
No