Influencer Marketing Specialist

Location: Mumbai
Experience: 1–3 Years
Salary: ₹5–6 LPA
Work Mode: In-office
Employment Type: Full-time
Key Responsibilities
• Identify and research international YouTubers, Instagram influencers, and content creators.
• Conduct creator outreach through cold emails, DMs, and other channels.
• Build and maintain strong, long-term relationships with creators.
• Coordinate with creators to brainstorm and execute content aligned with campaign objectives.
• Manage creator communication, negotiations, follow-ups, and collaboration timelines.
• Track campaign performance, engagement, and creator outcomes.
• Identify emerging creators with relevant audiences and strong growth potential.
• Evaluate creators based on engagement, content quality, audience relevance, and authenticity.
• Maintain organized records of creator outreach, responses, collaborations, and campaign performance.
Requirements
• 1–3 years of experience in Influencer Marketing, PR, Social Media Marketing, Digital Marketing, or a related field.
• Bachelor's degree in Marketing, Mass Communication, Business, Digital Marketing, or a related field.
• Excellent written and verbal English communication skills.
• Confidence in cold outreach through emails and social media DMs.
• Strong research, communication, organizational, and follow-up skills.
• Good understanding of YouTube, Instagram, influencers, and the creator ecosystem.
• Comfortable using Google Sheets, Excel, and online research tools.
• Self-motivated, proactive, and eager to learn.
Preferred Skills
• Experience working with international creators or global influencer campaigns.
• Familiarity with influencer marketing platforms and social media analytics.
• Basic negotiation and relationship-building skills.
• Ability to evaluate creators based on engagement, content quality, and audience relevance.
• Creative mindset with strong attention to detail.
🎯 If you're passionate about influencer marketing and enjoy building meaningful creator partnerships, we'd love to hear from you!
📩 Interested candidates can apply through LinkedIn or share their resume via DM.
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Work arrangement
No