Integrated Marketing Executive

Company: MNIPL (Music Network India Pvt. Ltd.) — SVF Entertainment's in-house agency
Experience: 2-3 years
About Us
SVF Entertainment is Eastern India's largest entertainment conglomerate, founded in 1995, with a commanding presence across film production and distribution (135+ Bengali films, 900+ releases), television content (5,000+ hours), digital cinema, music (800+ songs, #1 Bengali YouTube), hoichoi OTT platform, new media, multiplex cinemas, and equipment rental. Backed by 8 National Awards and visionary leadership, SVF delivers blockbuster storytelling through powerhouse brand storytelling and with hoichoi, SVF Music, MNI and SVF Cinemas.
About the Role
MNI (Music Network India), SVF Entertainment's in-house agency, is looking for an Integrated Marketing Executive. This role is ideal for someone with agency experience who lives and breathes content, understands Bengali entertainment and pop culture, and knows how to turn that into sharp, platform-savvy marketing execution.
Responsibilities
Plan and execute integrated marketing campaigns across digital and traditional platforms for entertainment properties/clients
Develop platform-specific content and marketing strategies tailored to audience behavior on each channel
Collaborate with content, creative, and client servicing teams to align marketing plans with briefs and release timelines
Track digital trends, platform algorithm shifts, and audience consumption patterns to keep campaigns relevant
Build marketing narratives rooted in Bengali entertainment and pop culture context
Monitor campaign performance and provide actionable insights for optimization
Stay immersed in movies, music, shows, and digital content across formats to inform marketing decisions
Manage multiple client/project timelines simultaneously, agency-style
Must-Have Skills
Integrated marketing experience — planning campaigns that work cohesively across channels
Strong platform knowledge (social media, OTT, digital ad platforms) and how content performs on each
Solid digital understanding — trends, formats, algorithms, and audience behavior online
Genuine Bengali entertainment understanding — familiarity with the industry, artists, and audience sensibilities
Pop culture enthusiasm — someone plugged into what's trending, viral, and culturally relevant
Natural content consumer mindset — eager to watch, read, listen, and engage with all types of content
2-3 years of relevant work experience, preferably from an agency background
Strong communication and cross-functional collaboration skills; comfortable with agency pace and multi-client handling
Ideal Candidate Profile
Someone who's worked in an agency setup, knows how to juggle multiple briefs, always has a show queued up, follows Bengali entertainment and pop culture closely, and gets genuinely excited talking about content — because that curiosity translates directly into sharper marketing instincts.

Work arrangement
No