Live opening · Posted 3 days ago
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About the role
Description supplied by the original job listing.
Responsibilities:
Plan, create, and optimise Google Ads and Meta Ads (Facebook and Instagram) campaigns.
Generate qualified leads while improving ROAS and reducing cost per lead (CPL).
Manage campaign budgets, audience targeting, and A/B testing.
Execute SEO strategies including keyword research, on-page SEO, technical SEO, and link building.
Monitor website performance using Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager.
Manage and grow the company's social media accounts (Facebook, Instagram, LinkedIn, X, and YouTube).
Create monthly content calendars and coordinate with the design team for creatives.
Prepare weekly and monthly marketing performance reports.
Work with the product and design teams to improve landing page conversions and website traffic.
KPIs: Qualified Leads, Cost Per Lead (CPL), Return on Ad Spend (ROAS), Organic Traffic Growth, Keyword Rankings, Website Conversion Rate, Social Media Growth and Engagement.
Requirements:
Minimum 2 years of experience in performance marketing and SEO.
Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager
Strong understanding of on-page, off-page, and technical SEO.
Experience with keyword research tools such as Ahrefs or SEMrush.
Good analytical, communication, and copywriting skills.
Experience in B2B SaaS marketing is a plus.
Experience
2-5 yrs
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