SEO Manager

The Manager/Senior Manager, Internal Audit will play a key role in overseeing and executing internal audit activities across RentoMojo. This position requires a highly analytical and strategic thinker with strong expertise in auditing, risk management, and process optimisation. You will be responsible for assessing the effectiveness of internal controls, identifying potential areas of risk, and ensuring compliance with both internal policies and external regulations. You will work closely with senior leadership, functional heads, and external auditors to drive improvements in processes, controls, and governance frameworks across the organisation.
We are hiring a Senior Manager - Organic Growth to lead our efforts across SEO, AEO, GEO, and App Store Optimisation (ASO). This role owns how users discover us organically across search engines, AI-powered answer systems, generative engines, and app stores. The expectation is not execution alone, but strategy, leadership, experimentation, and measurable business impact. We are looking for a leader who can not only lead, but also get hands-on and execute.
The candidate will have responsibilities across the following functions:
End-to-End Organic Strategy Ownership:
Own the entire organic acquisition charter across:
Web search (SEO)
Answer engines (AEO)
Generative engines / LLMs (GEO)
App Stores (ASO - Google Play & Apple App Store)
Define annual and quarterly organic growth roadmaps aligned with business OKRs.
Translate organic visibility into revenue, installs, qualified demand, and long-term brand equity.
Move beyond rankings and installs to incrementality, efficiency, and compounding growth.
SEO Mastery (On-page, Off-page and Technical)Technical SEO:
Lead technical SEO across:
Crawlability, indexation, and site architecture.
Core Web Vitals, page speed, and mobile-first indexing.
JavaScript SEO, faceted navigation, and pagination.
Canonicals, redirects, structured data, schema at scale.
Partner with product and engineering to bake SEO into releases.
Conduct regular audits, log-file analysis, and proactive issue resolution.
On-Page and Content SEO:
Drive an intent-led SEO strategy across:
Ecommerce category and product pages (PLPs, PDPs).
Informational and mid-funnel content.
Build scalable frameworks for:
Topic clusters
Internal linking
Content depth and freshness.
Ensure content is optimised for users, search engines, and AI systems.
Off-Page SEO:
Lead ethical, scalable authority and link-building strategies.
Build topical authority and trust signals through digital PR, partnerships, and content-led initiatives.
Monitor backlink health, competitive authority gaps, and brand mentions.
The core requirements for the job include the following:
Ecommerce SEO Excellence:
Proven experience ranking high-intent ecommerce pages, not just blogs.
Deep understanding of:
Category taxonomy.
Filters and faceted navigation.
Duplicate content challenges.
SEO-friendly merchandising.
Balance SEO performance with UX, conversion, and revenue goals.
App Store Optimisation (ASO):
Own ASO strategy for Google Play Store and Apple App Store.
Drive app discovery and installs through:
Keyword research and optimisation.
App titles, descriptions, short descriptions, subtitles.
Visual assets (icons, screenshots, videos) in collaboration with the design.
Optimise for:
Store rankings
Conversion rates (CVR)
Ratings and reviews velocity
Run experiments on:
Store listing variants
Messaging and positioning
Align ASO with SEO, brand, and performance marketing for unified organic growth.
Track and report on organic installs, keyword rankings, and retention impact.
AEO (Answer Engine Optimisation):
Own visibility across:
Featured snippets
People Also Ask
Voice search
Knowledge panels
Build systems for:
Question-based content
Structured answers
Schema-led optimisation
Measure success beyond clicksbrand recall, and answer ownership.
GEO and LLM Visibility (Future of Search):
Lead the organisation's approach to Generative Engine Optimisation (GEO).
Develop strategies to improve visibility and citations across: ChatGPT, Gemini, Perplexity, Copilot and similar LLMs.
Focus on:
Entity optimisation.
Brand authority signals.
Source credibility and citation likelihood.
Stay at the forefront of AI-led search evolution and educate internal teams.
Analytics, Measurement and Reporting:
Define what success means for organic beyond vanity metrics.
Track and report on:
Organic traffic, rankings and revenue
Assisted conversions
App installs and CVR
Share of voice (search & app stores)
Build dashboards that leadership can rely on.
Use tools such as:
Google Search Console, GA4
Ahrefs / Semrush
App Store Connect, Google Play Console
Internal BI tools
Crawling tools
Leadership and Influence:
Act as the organic growth thought leader within marketing.
Mentor and upskill SEO, ASO, and content team members.
Influence product, engineering, design, brand, and PR teams.
Represent organic growth in leadership forums with confidence and clarity.
Requirements:
5-7+ years of deep, hands-on experience in SEO.
Proven experience driving ecommerce SEO growth.
Demonstrable, metric-backed wins (traffic, revenue, installs, rankings).
SEO and ASO Expertise:
Strong mastery across on-page, off-page, technical SEO.
Hands-on experience with App Store Optimisation.
Ability to scale organic growth across web and app ecosystems.
AI and Search Evolution:
Actively experimenting with AEO and GEO.
Strong understanding of how AI and LLMs are reshaping discovery.
Comfortable operating without playbooks.
Marketing Mindset:
Thinks like a marketer first, channel expert second.
Understands user intent, messaging, funnels, and conversion.
Can tie organic efforts directly to business outcomes.
Good-to-Have:
Experience in large marketplaces or high-scale consumer brands.
Exposure to international SEO or multi-language ASO.
Prior experience building or restructuring organic growth teams.
Thought leadership: speaking, writing, or community involvement.
The ideal candidate is:
A master SEO.
A forward-looking search strategist.
An exceptional marketer.
Someone who can future-proof organic growth in an AI- and app-first world.

Experience
7-11 yrs