Guinness Brewery Ambassador

Reporting to the Account Director, the Guinness Brewery Ambassador (GBA) is responsible for developing and delivering educations and expanding awareness of the client’s premium beer portfolio within a designated territory.
This position is responsible for collaborating with the ambassador team, developing distributor and customer (trade) relationships, facilitating brand educations and trainings, and mentoring agency field staff. Additionally, the role will collaborate with client stakeholders, including sales, brand, and customer marketing teams.
Job Responsibilities:
Distributor Engagement. Drive brand presence, education, and training supporting distributor partners within the designated territory
Customer Engagement. Deliver retailer-focused training, inclusive of brand history, production, taste profiles, draft systems, and beer quality
Consumer Engagement. Facilitate consumer brand experienced focused on education, as requested by client or agency
Advocacy. Represent brand(s) at distributor and customer-facing (trade) events or trainings with education, including quality standards and occasional media appearances
Quality. Own brand quality standards and impart draft systems expertise, including but not limited to hands on draft equipment diagnosis and troubleshooting
Mentorship. Mentor agency ambassadors and client sales organizations in brand knowledge and quality expertise, instilling and developing a passion for the industry
Content Development. Collaborate in developing educational and training content in support of internal (agency & client) and external (customer/trade & distributor) audiences
Cultivate Opportunities. As industry influencers, seek out opportunities within the territories for brand engagement and noted members of industry communities
Legal & Compliance. Maintain all legal & marketing code guidelines
Agency Accountabilities. Complete accurate and timely management including:
Administrative tasks, budget tracking, and expense management
Delivery of individual KPIs and program activities
Participation in all internal meetings and training initiatives
What Success Looks Like:
Performance growth (exceeding goals) against designated KPIs
Delivery of program activities in alignment with client goals
Strong agency visibility for program team at client and within agency
High rate of positive feedback from attendees of educational engagements and added value within the designated territory
Continued expansion of educational knowledge and technical skillsets
Positive 360º feedback from manager and client partners
The physical demands of this role require the following:
Must be able to regularly lift, carry, push, and/or pull items weighing at least 15 pounds and up to 50 pounds.
Must be able to perform physical tasks associated with the role, including moving materials, equipment, and supplies as needed.
Ability to stand, walk, bend, stoop, reach, and perform repetitive motions for extended periods as required by the position.
The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day
College degree (4-year) or B.A./B.S. equivalent with focus on Communications, Marketing or Business
7-10 years of experience in the beer, spirits, or hospitality industry
Established network of industry professionals within the local market preferred
Experience representing bev-alc brands in a field-based role preferred
Excellent knowledge of bev-alc laws, regulations, and rules
Confident and outgoing with excellent personal presentation, communication skills, and the ability to tailor communication for a variety of environments
Deep understanding of market and industry trends
Strong budget management and business administration skills
Must have access to reliable transportation
Ability to work remotely with flexible hours, including nights and weekends
Travel requirements estimated at 20% of time
Manage administrative tasks with attention to meeting agency compliance guidelines and standards

Employment type
Full-time

Work arrangement
No