Technical Sales Specialist

Technical Solar Sales Consultant
Remote (must reside in California, Oregon, Tennessee, or Michigan) | Full-Time | W2
What This Role Is
SolarTown sells DIY solar equipment to technically-minded homeowners, off-gridders, and small installers. Our customers are typically not impulse buyers. They've done research, they ask hard questions, and they want to talk to someone who truly knows their stuff.
This is a consultative sales role. You'll be the person who helps them figure out what they actually need, builds a system that makes sense for their situation, and earns their trust enough that they buy from us instead of someone else.
You won't be cold calling. You won't be pressure-closing. Our process is built around providing value at every touchpoint and letting good work do the selling. If that sounds like how you already operate, you'll fit right in.
This is a W2 position with a base salary, not a 1099 commission-only role.
What You'll Actually Do
Own the Sales Conversation
Call inbound leads, build rapport, and gather what you need to design an accurate system
Design system quotes for grid-tied, off-grid, hybrid, and commercial applications based on the customer's situation
Deliver quotes, walk customers through them, and gauge fit, not just send a PDF and wait
Handle objections by actually knowing the product and the customer
Follow Up
Use and customize our structured follow-up process: every touchpoint has value, never "just checking in"
Manage long-term leads who aren't ready yet with genuine nurture, not badgering
Know when to move on and when to stay patient
Support Customers
Answer technical and product questions from customers by phone and email
Guide customers through longer install timelines, from delivery through commissioning
Work the CRM
Keep Zoho CRM updated throughout the sales cycle: deal stages, follow-up tasks, communication preferences, notes
Self-manage your pipeline: you know what's hot, what's stalled, and what needs attention without being asked
Support B2B When Needed
Occasional work with dealers and small installers: slightly different dynamic, same principle of building real relationships
What We're Looking For
Required
3 to 5 years of solar sales experience: you know the products, the terminology, and the customer
Solid working knowledge across grid-tied, off-grid, hybrid, and commercial applications
Current familiarity with major brands and equipment
Experience with a CRM; Zoho is a strong plus, and if you've used something else, you pick up new tools quickly
Comfortable working fully remote with minimal hand-holding
Strong written and verbal communication
The Right Mindset
You're consultative by default, not transactional
You're honest about what a system will and won't do
You're excellent at building relationships
You're organized and self-directed: you don't need someone checking on you to keep your pipeline moving
Nice to Have
Experience selling to the DIY market specifically; it's a different customer than B2B installers
Hands-on installation background or technical depth
Familiarity with rebate programs, net metering, and solar tax incentives
Compensation
W2 base salary plus bonus
Logistics
Fully remote, performed from within the United States
Must reside in California, Oregon, Tennessee, or Michigan
Hours approximately aligned with Pacific Time business hours (for Tennessee and Michigan, that means working into the early evening locally)
Reliable high-speed internet (50 Mbps down / 10 Mbps up minimum)
A computer running Windows 10/11 or macOS, 8GB+ RAM, with webcam and microphone
About SolarTown
We're a small, remote team selling DIY solar equipment to people who want straight answers and high-quality products. We operate with integrity, we don't BS people, and we don't use high-pressure sales tactics.
Our sales process is built around trust: give value first, earn the relationship, let the sale follow naturally. If you've spent years fighting a process you didn't believe in, this might be the change you've been looking for.
How to Apply
Send your resume and answers to these questions to jobs@solartown.com. Please answer in your own words.
Walk us through a solar sale you're proud of. What made it work? What kind of system was it, and what was the customer's situation?
Describe how you handle a lead who ghosts you after you send a quote. What's your follow-up process, and at what point do you move on?
A customer wants to upgrade the battery bank in their existing off-grid system. What questions do you ask them in order to make the best recommendation for their situation?
What CRM tools have you used, and what process has worked best for you in successfully managing leads?
SolarTown is an equal opportunity employer.

Work arrangement
Yes