App Growth Marketer

Company Description
Ivy builds and scales consumer apps with influencers. We operate across a portfolio of apps spanning social, entertainment, wellness, and consumer technology, with a highly hands-on team across product, design, engineering, and growth.
Role Description
We’re looking for an App Growth Marketer to sit across Ivy’s portfolio and own growth from launch through scale.
This role will begin as a part-time contract position, with the opportunity to transition into a full-time role as the portfolio grows.
You’ll be responsible for identifying and executing the highest-leverage opportunities to drive acquisition, activation, retention, and revenue across multiple consumer apps. This is a highly execution-oriented role for someone who is comfortable moving quickly, testing aggressively, analyzing performance, and working directly with product and creative teams.
Responsibilities include:
Own growth strategy and execution across Ivy’s portfolio of consumer apps
Design and run experiments across acquisition, onboarding, activation, retention, referral, and monetization
Manage and optimize paid acquisition across channels including Meta, TikTok, Google, Apple Search Ads, and emerging platforms
Own App Store Optimization (ASO), including keywords, screenshots, positioning, ratings, and conversion optimization
Build and optimize lifecycle marketing across push, email, in-app messaging, and re-engagement campaigns
Analyze funnels, cohorts, CAC, LTV, retention, conversion, and other core growth metrics
Identify drop-off points and work directly with product, design, and engineering to improve user journeys
Develop referral, viral, creator-led, and organic growth loops
Help establish Ivy’s broader growth playbook so successful strategies can be replicated across future launches
Qualifications
Proven experience growing consumer mobile apps, ideally subscription-based products
Strong understanding of mobile growth across acquisition, activation, retention, and monetization
Hands-on experience managing paid media and performance marketing campaigns
Strong analytical skills and comfort working with funnels, cohorts, attribution, CAC, LTV, ROAS, and retention data
Experience with ASO and App Store conversion optimization
Experience designing and evaluating A/B tests and growth experiments
Familiarity with mobile analytics, attribution, lifecycle marketing, and subscription tools
Ability to move between strategy and hands-on execution without requiring a large team or agency
Strong creative instincts and an understanding of what makes consumer products and marketing resonate
Comfortable working across multiple products simultaneously in a fast-moving startup environment
Experience in the creator economy, consumer social, entertainment, wellness, or mobile subscriptions is a plus
Ideal Candidate
You’re equal parts analytical and creative. You can look at a funnel, identify where growth is breaking, develop a hypothesis, launch a test, and determine what to do next.
You’re excited by the opportunity to work across several consumer apps rather than optimizing a single product, and you want to help build the repeatable growth engine behind a portfolio of creator-led companies.

Work arrangement
Yes