Content Strategist (Digital Marketing & Campaign Lead)

Company Description
An integrated Technology, Media and Marketing group building the digital infrastructure and hi-tech experiences that power Africa's creative and commercial economy.
Role Overview
We are hiring a sharp, culture-fluent Content Strategist to lead digital marketing and social content execution for a startup from pre-launch.
Working directly with our in-house creative team, you will establish campaign concepts and draft creative briefs for video, motion, and graphic assets. Because our creative team cannot produce every piece of collateral needed for high-volume publishing, you will use generative AI media tools (Midjourney, Flux, DALL-E) to independently generate supporting assets, ad variations, and social media media graphics.
Key Responsibilities
Campaign Direction & Lifecycle Management: Plan and execute end-to-end digital campaigns across Instagram, TikTok, X, and YouTube.
Creative Briefing & Team Collaboration: Develop clear creative briefs, ad hooks, and video scripts for the in-house videographer, graphic designer, and motion designer.
AI Content Scaling (Supporting Role): Use generative AI tools to rapidly create supporting marketing artifacts, ad variations, social graphics, and background assets to relieve production bottlenecks on the main creative team.
Brand Voice & Copywriting: Own brand tone relatable, witty Nigerian urban banter while promoting key product differentiators and feature perks
SEO & Editorial Content: Write high-intent articles, press releases and blog posts to drive organic traffic.
Event & Conversion Marketing: Script and execute digital campaigns aimed at driving waitlist conversions, app downloads, paid subscriptions and RSVPs for live events.
Qualifications & Requirements
2–4 years of experience as a Content Strategist, Digital Marketer, or Senior Copywriter in mobile apps, consumer tech, or digital media.
Proven hands-on proficiency with AI visual tools (Google studios, Midjourney, DALL-E, Flux, or CanvaAI) to generate production-ready graphics independently.
Strong creative briefing experience - ability to clearly instruct videographers and graphic designers on visual hooks, pacing, and brand standards.
Deep cultural alignment with modern Nigerian culture, urban banter, and lifestyle trends across Lagos, Abuja, and the Diaspora.
Strong skills in content planning, creation, and management for web, social media, and email marketing.
Ability to analyze data and consumer insights, using analytics tools to inform content and campaign decisions.
Excellent written and verbal communication skills, with attention to detail and consistent brand messaging.
Experience collaborating with cross-functional teams, agencies, or external partners in a fast-paced work environment.
Proficiency with major social media platforms, content management systems, and digital marketing tools.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
Strong organizational and time-management skills, with the ability to prioritize and manage multiple projects.
Comfortable working in a hybrid arrangement in Lagos, with flexibility to attend in-person meetings and campaign activities as required.
Prior experience in the Nigerian start up space is an advantage.

Work arrangement
Yes