Digital Analytics Engineer – GTM & Conversion Tracking

Location: Remote – United States (East Coast preferred)
Employment Type: Full-Time
About the Role
VRIZE is seeking a Digital Analytics Engineer – GTM & Conversion Tracking with strong hands-on expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4), ecommerce conversion tracking, Google Ads, and Meta tracking implementations.
This role will focus on the technical implementation, validation, and optimization of digital analytics and conversion-tracking solutions across web and advertising platforms. The ideal candidate will have hands-on experience building data-layer and event-based tracking implementations, troubleshooting transaction-level tracking, and ensuring accurate attribution across digital marketing platforms.
Key Responsibilities
Design and implement conversion tracking using Google Tag Manager (GTM)
Configure and validate Google Ads Purchase Conversion tracking
Implement Meta (Facebook) Purchase Event tracking with Advanced Matching
Create and maintain Data Layer specifications for ecommerce events
Configure custom event triggers and store-level tracking logic
Validate transaction-level tracking using GTM Preview, GA4 DebugView, Google Ads Diagnostics, and Meta Events Manager
Implement Enhanced Conversions and consent-aware tracking
Configure transaction deduplication using unique transaction IDs
Troubleshoot tracking discrepancies and attribution issues
Collaborate with marketing, analytics, and web application teams to ensure tracking accuracy
Document implementation details and validation procedures
Required Skills & Qualifications
3+ years of experience in Digital Analytics, Marketing Technology, or Web Analytics
2+ years of hands-on Google Tag Manager (GTM) implementation experience
Strong experience with Google Analytics 4 (GA4)
Proven experience implementing ecommerce purchase and conversion tracking
Hands-on experience with Google Ads Conversion Tracking and Enhanced Conversions
Experience implementing Meta Pixel and Meta Advanced Matching
Strong knowledge of Data Layer implementation and debugging
Experience with event-based tracking architectures
Working knowledge of JavaScript and HTML/CSS
Experience creating custom event triggers in GTM
Familiarity with Regular Expressions (Regex)
Proficiency with browser debugging tools such as Chrome DevTools
Experience with Consent Mode v2 and Consent Management Platforms (CMP)
Understanding of conversion attribution, marketing tag governance, and compliance
Strong troubleshooting and validation skills
Preferred Skills
Experience with one or more of the following is a plus:
Server-Side GTM
Meta Conversions API (CAPI)
Floodlight / Campaign Manager 360
BigQuery integration with GA4
Looker Studio reporting
Attribution modeling
Next.js web applications
Yext-based location websites
Digital marketing campaign analytics
Restaurant, retail, or franchise analytics implementations GTM - Digital Analytics & Conve…
Why VRIZE
At VRIZE, you'll have the opportunity to work on technically complex digital analytics initiatives, collaborate across engineering, analytics, and marketing functions, and contribute directly to accurate, scalable measurement and conversion-tracking implementations.

Work arrangement
Yes