Senior Creative Strategist - 26072202

We're looking for a Creative Strategist who lives and breathes direct-response advertising. Someone who can spot winning creative angles before competitors do, turn customer insights into high-converting scripts, and collaborate with editors and designers to produce ads that scale.
This is not a role for someone who simply writes copy. You'll own the strategy behind the creative, using research, data, and AI to consistently produce winning concepts.
Our client is a DTC brand house that builds, owns, and scales consumer brands across 12+ e-commerce stores worldwide in the supplements, apparel, and lifestyle industries.
We're a lean, high-performing team that moves quickly, tests aggressively, and values ownership over bureaucracy.
The Kind of Creative You'll Build
You'll create concepts similar to (and ideally better than):
AI UGC Talking Head Ads
AI Product Integration Videos
3D Animated Ads
Long-form Direct Response Video Scripts
Advertorials & Landing Pages
Static Meta Ads
What You'll Do
As our Creative Strategist, you'll own the creative process from research to execution.
Research & Strategy
Conduct deep customer avatar research
Analyze competitors and Meta Ad Library every week
Discover fresh marketing angles and winning positioning
Identify new hooks, mechanisms, and messaging opportunities
Creative Development
Write high-converting scripts for:
Short-form ads
Long-form VSLs
AI UGC videos
Static ads
Write landing pages, advertorials, and listicles
Create detailed creative briefs that clearly communicate the vision
Creative Production
Direct video editors, graphic designers, and copywriters
Ensure every asset aligns with the strategy
Collaborate closely throughout production
Performance Optimization
Analyze creative performance data
Identify why ads win or lose
Turn insights into better creative iterations
Continuously test new concepts and messaging
AI Workflow
Use AI tools to accelerate:
Research
Ideation
Script writing
Concept generation
Apply human judgment to refine outputs into compelling, high-performing ads
We're Looking For Someone Who...
Is obsessed with direct-response marketing
Makes creative decisions based on data—not opinions
Has successfully scaled winning ads and can explain exactly why they worked
Thinks strategically before writing
Writes clear, actionable briefs that eliminate confusion
Works independently and takes ownership
Loves testing, learning, and improving
Requirements
3+ years of experience in Creative Strategy, Performance Marketing, or Direct Response Copywriting for DTC brands
Proven experience creating winning Meta ad concepts
Experience working directly with video editors and creative teams
Strong understanding of ad metrics and creative performance analysis
Excellent written and spoken English
AI-native mindset with daily use of AI tools for research and creative workflows
Available to work with at least 6 hours overlap between 9:00 AM–6:00 PM (GMT+3)
Nice to Have
Experience in supplements, health, beauty, apparel, or consumer products
Experience creating AI-generated UGC ads
Familiarity with Meta Ads Manager and Ad Library
Knowledge of direct-response frameworks (AIDA, PAS, Hormozi-style offers, etc.)
Experience using AI creative tools such as ChatGPT, Claude, Gemini, Midjourney, Runway, or similar
Benefits
After successfully completing your 2-month probation, you'll receive:
🌴 18 days of paid vacation annually
🤒 5 paid sick days
🩺 Health insurance after 6 months
✈️ International company retreat after 6 months
🎄 Christmas bonus after 3 months
📈 Salary reviews and promotion opportunities every 6–12 months

Work arrangement
Yes