Area Sales Executive

Company Description AWL Agri Business Ltd. (formerly Adani Wilmar Limited) is one of India’s largest Food & FMCG companies, offering a broad portfolio of essential kitchen staples such as edible oils, wheat flour, rice, pulses, and sugar. Its flagship brand, Fortune, serves more than 123 million households and reaches one in three families across the country. With 24 manufacturing facilities in 11 states, including India’s largest single-location refinery in Mundra, the company maintains robust production and distribution capabilities. AWL’s extensive supply chain spans 97 stock points, over 10,000 distributors and sub-distributors, and a retail network of 2.1 million outlets, ensuring strong presence in both urban and rural markets. The company also caters to HoReCa and institutional sectors and has expanded into Home & Personal Care products, providing significant growth opportunities across multiple categories.
Role Description This full-time, on-site Area Sales Executive role is based in the Greater Delhi Area and focuses on driving sales growth and market penetration for AWL’s product portfolio. The role involves managing distributor and retailer relationships, ensuring product availability, visibility, and adherence to company standards across the assigned territory. The Area Sales Executive will plan and execute sales activities, monitor sales performance, and implement promotional initiatives in coordination with the regional sales team. Typical responsibilities include tracking secondary and primary sales, conducting market visits, gathering competitor and customer insights, and preparing regular sales reports and forecasts. The role may also involve supporting new product launches, training channel partners on product features, and collaborating with cross-functional teams to improve service levels and customer satisfaction.
Qualifications
Proven skills in territory management, channel management, and distributor handling.
Strong sales execution abilities, including target achievement, pipeline management, and route planning.
Competence in retail and trade marketing activities, such as merchandising, in-store promotions, and visibility drives.
Ability to conduct market research, analyze sales data, and generate actionable insights.
Excellent communication, negotiation, and relationship-building skills with diverse stakeholders.
Comfort with MS Excel and basic sales reporting tools; ability to prepare and present performance dashboards.
Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
Prior experience in FMCG or food products sales, preferably in the Greater Delhi Area or similar markets.
Self-motivated, organized, and able to work in field-intensive roles with regular market travel.

Work arrangement
No