Social Media Manager

Contractual Assignment
Social Media & Marketing Ops Consultant – Sony Marathi
Role Overview
Sony Marathi is hiring a Social Media & Marketing Ops Lead on contract to own the channel's social media presence and run the marketing operations that support it. This is a single-owner role spanning both strategy (content calendar, platform growth, community) and execution (campaign ops, budgets, vendor coordination, reporting).
Key Responsibilities
Social Media Strategy
Own social media strategy across platforms (YouTube,) for Sony Marathi's shows and the channel brand
Build and execute the content calendar aligned to show launches, promos, and key moments
Drive audience growth, engagement, and community management
Partner with creative and production teams to source and repurpose content
Track platform trends and adapt strategy across formats, algorithms, and influencer collaborations
Marketing Operations
Plan and execute marketing campaigns end-to-end: briefs, timelines, approvals
Manage marketing budgets, vendor/agency coordination, and PO/invoicing
Coordinate with media planning and buying teams on paid promotion
Track campaign performance and prepare reporting/dashboards
Ensure brand guidelines and compliance across all marketing materials
Requirements
4–7 years of experience in social media management and/or marketing operations, ideally in media & entertainment or a regional-language content environment
Fluency in Marathi (spoken and written) is mandatory; strong command of English
Hands-on experience running social campaigns and managing budgets/vendors
Familiarity with social analytics tools and content scheduling platforms
Strong project management and cross-functional coordination skills
Bachelor's degree in Marketing, Mass Communication, or a related field (MBA preferred)

Work arrangement
No