Manager - Ad Sales, Digital Business

SonyLIV is seeking experienced Assistant Manager/Manager - Ad Sales (LCS West), Digital Business focused on Large Client Solutions (LCS). The primary role of the incumbent is partial top-line and bottom-line responsibility of Digital Business for the West India region.
POSITION SPECIFICATION
Education: MBA preferred
Experience: 5 - 10 years of total experience
Essential Expertise:
Strong experience in Digital Advertising Sales / OTT / Media Sales, with a proven track record of delivering revenue targets.
Candidates with strong TV Advertising Sales experience and an understanding of digital/OTT can also be considered.
Strong exposure to Large Client Solutions, branded content, integrated digital solutions and consultative selling will be an advantage.
Desirable Experience:
Strong understanding of the West India advertising market, including key advertisers, media agencies and agency networks.
Well-networked with senior client and agency stakeholders across the West market.
Proven ability to build new business, grow existing accounts and drive large-scale revenue opportunities.
KEY RESPONSIBILITIES
Drive Ad Sales revenue for SonyLIV across the West market, with a strong focus on Large Client Solutions and strategic accounts.
Identify, develop and convert high-value opportunities across key advertisers and agencies by understanding their business, marketing and communication objectives.
Build customized, insight-led digital solutions leveraging SonyLIV's content, IPs, audience and digital ecosystem to address client objectives.
Develop and sell integrated and innovative advertising solutions, including customized properties, branded content, sponsorships and other digital-led opportunities.
Own and grow relationships with key advertisers and agencies, positioning SonyLIV as a strategic digital partner rather than only an advertising platform.
Build, manage and scale a strong revenue pipeline, ensuring consistent monthly and quarterly delivery against Ad Sales targets.
Drive account development by identifying opportunities for upselling, cross-selling and long-term partnerships with strategic clients.
Work closely with internal teams including Solutions, Marketing, Content, Product and Operations to develop and execute compelling client solutions.
Translate client briefs into commercially viable solutions while ensuring strong alignment with SonyLIV's content and audience proposition.
Maintain strong senior-level relationships across advertisers and agencies and act as the SonyLIV ambassador for the accounts/agency relationships owned.
Develop long-term business plans for key accounts and work towards securing recurring and committed revenue.
Monitor market trends, competitor offerings and client spends to identify emerging revenue opportunities.
Ensure effective sales planning and inventory monetization to maximize revenue and ROI.
Maintain a healthy quarterly sales pipeline and proactively highlight potential roadblocks, risks and opportunities.
Ensure seamless end-to-end stakeholder management and execution of client deals with minimal supervision.
CRITICAL COMPETENCIES
Behavioral
Strong relationship-building and networking skills with the ability to influence senior client and agency stakeholders.
Excellent negotiation and consultative selling skills.
Strong commercial acumen with a clear understanding of revenue drivers.
Ability to work independently in a fast-paced, target-driven environment.
Technical
Strong understanding of the Digital, OTT and Ad Sales ecosystem.
Strong understanding of the West India advertising and media market.
Proven ability to drive and achieve revenue targets.
Strong capability to develop data-led, insight-driven and innovative brand solutions.
Ability to understand client marketing strategies and translate them into relevant SonyLIV solutions.
Strong understanding of digital advertising formats, branded content, sponsorships and integrated solutions.
Ability to leverage data, consumer insights and analytics to strengthen sales propositions.
Strong account management and business development capability.
Other Personal Characteristics:
The successful candidate must be bright, quick, and a team player. Must have authenticity to establish quality relationships across the organization through the highest levels of professionalism, ethics, and mutual respect. Personal traits which will make one an ideal candidate:
Well networked and connected within West India advertising & agency ecosystem.
A proven record of achieving business and individual goals.
Concise yet inspiring communicator.
Understanding of data and analytics.
Excellent communication and interpersonal skills.
Highly motivated.
Strong executor who is proactive and anticipates evolving business needs.
Why join us?
Sony Pictures Networks India (SPNI) is the consumer-facing identity of Culver Max Entertainment Private Limited which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises 28 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels - Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel - Sony Marathi; Bangla General Entertainment Channel - Sony AATH; Hindi Movie Channels - Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans - Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel - Sony YAY!; English Movie Channel - Sony PIX; Factual Entertainment Channel - Sony BBC Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform - Sony LIV and the independent production venture for original content and IPs for TV and digital media - Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.
Recognized as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.
SPNI is in its 30th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com

Work arrangement
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