Performance Marketer(E-Commerce)

About
Kidology is an Indian educational toy brand by Happy Cheeks Pvt. Ltd., focused on screen-free, STEM and learning-based toys for children aged 0–5 years. We create sensory, Montessori-inspired, and educational products that make early learning fun, safe, and engaging through play.
Job Summary
We are looking for a highly analytical and results-driven Performance Marketer to manage and scale paid advertising campaigns across:Google Ads, Meta Ads Manager (Facebook & Instagram)
The ideal candidate should have hands-on experience in running high-performing e-commerce campaigns, optimizing customer acquisition costs, and driving strong ROAS. You will work closely with the creative, content, and e-commerce teams to scale online revenue and improve campaign performance.
Key Responsibilities
Plan, launch, and optimize paid campaigns across Google, and Meta,
Manage campaign budgets and allocate spend based on performance.
Monitor and improve key metrics such as ROAS, CAC, CPA, CTR, and Conversion Rate.
Conduct A/B testing on creatives, ad copy, audiences, and landing pages.
Set up and manage conversion tracking using Google Analytics, Google Tag Manager, and Meta Pixel,
Build retargeting and look alike audience strategies.
Collaborate with designers to create high-converting ad creatives.
Analyze campaign performance and share weekly reports with actionable insights.
Stay updated on platform trends, algorithm changes, and best practices.
Required Skills
3+ years of hands-on experience in performance marketing for e-commerce or D2C brands.
Strong expertise in Google Ads, and Meta Ads,
Solid understanding of attribution, tracking, and funnel analysis.
Experience scaling campaigns while maintaining profitability.
Strong analytical and reporting skills.
Proficiency in Microsoft Excel and Looker Studio.
Preferred Qualifications
Experience working with D2C brand,and Toys brand
Google Ads and Meta certifications.
Familiarity with Shopify and conversion rate optimization.
Why Join Kidology?
Opportunity to work with a fast-growing brand.
High ownership and direct impact on revenue growth.
Collaborative and performance-driven work culture.
Strong learning and career advancement opportunities.
Interested candidates can share their resumes at: nargish@hellokidology.in

Work arrangement
No