Social Media Manager

About Role
We are looking for a creative and performance-driven Social Media Manager who can build and grow our brand across multiple social media platforms. The ideal candidate should understand content strategy, influencer marketing, affiliate marketing, and social media growth while having a strong sense of video production and viral content.
Key Responsibilities:
Develop and execute social media strategies to grow Instagram, YouTube, Facebook, LinkedIn, and other platforms.
Increase followers, engagement, reach, and brand awareness through organic and paid initiatives.
Plan, manage, and optimize content calendars aligned with marketing campaigns.
Coordinate with the content, design, and video production teams to create high-performing content.
Identify trends, viral formats, and competitor strategies to keep the brand ahead.
Build and manage influencer marketing campaigns, including outreach, negotiations, collaborations, and performance tracking.
Develop and scale affiliate marketing programs by onboarding and managing affiliates.
Create campaigns that drive both brand awareness and direct sales.
Track KPIs such as engagement, reach, CTR, conversions, and follower growth, and optimize strategies accordingly.
Work closely with performance marketing and sales teams to maximize campaign impact.
Ensure consistent brand messaging across all digital platforms.
Requirements:
3–5 years of experience in Social Media Marketing.
Proven track record of growing social media accounts organically.
Experience in influencer marketing and creator partnerships.
Hands-on experience managing affiliate marketing campaigns.
Strong understanding of social media algorithms and platform best practices.
Good knowledge of content marketing and digital marketing strategies.
Strong analytical skills with experience using social media analytics tools.
Excellent communication and negotiation skills.
Creative mindset with a strong understanding of storytelling and audience psychology.
A good sense of video production, including scripting, shot planning, editing styles, and what makes short-form videos perform well.
Experience in the EdTech or D2C industry is a plus.

Work arrangement
No