Digital Marketing & Content Executive

Digital Marketing & Content Executive
Location: Chennai
Experience: 2–5 Years
Department: Marketing / Digital Marketing
Employment Type: Full-Time
Job Summary
We are looking for a creative, proactive, and result-oriented Digital Marketing & Content Executive to manage our digital presence and generate quality leads through various online channels.
The candidate should have strong knowledge of Digital Marketing, Social Media Management, Content Creation, Video Editing, Lead Generation, Paid Advertising, and Brand Promotion.
The ideal candidate should be hands-on and capable of taking ownership of our social media pages, keeping them active, updated, engaging, and professionally presented.
Key Responsibilities
Digital Marketing
Develop and execute digital marketing strategies to increase brand visibility and generate leads.
Manage and optimize digital campaigns across platforms.
Plan monthly digital marketing campaigns based on business requirements.
Track campaign performance, leads, engagement, conversions, and ROI.
Identify new digital marketing opportunities and trends.
Monitor competitors and industry trends.
Social Media Management
Manage and maintain company social media pages including:
Instagram
Facebook
LinkedIn
YouTube
Google Business Profile
Other relevant platforms
Ensure all social media pages are active, updated, and professionally maintained.
Create and maintain a monthly content calendar.
Plan regular posts, reels, stories, videos, and other content.
Respond to comments, messages, and relevant enquiries.
Increase organic reach, engagement, followers, and brand awareness.
Keep the company's digital presence current with ongoing projects, completed projects, events, products, and company activities.
Content Creation
Develop creative and engaging content for social media and digital platforms.
Create content around:
Projects
Events
Products & services
Company activities
Client work
Behind-the-scenes content
Team activities
Customer testimonials
Industry trends
Write captions, headlines, social media copy, and promotional content.
Convert business information into engaging digital content.
Video & Reel Creation
Shoot and edit short-form videos, Reels, Stories, and promotional videos.
Create engaging content suitable for Instagram, Facebook, LinkedIn, and YouTube.
Edit event/project videos, walkthroughs, testimonials, interviews, and promotional videos.
Add suitable music, transitions, text, subtitles, branding, and graphics.
Handle basic photography and videography for projects and events when required.
Knowledge of tools such as CapCut, Premiere Pro, After Effects, Canva, Photoshop, or similar software will be an advantage.
Lead Generation
Generate quality leads through digital marketing campaigns.
Manage lead generation campaigns through platforms such as Meta and Google Ads.
Monitor cost per lead, lead quality, conversion rates, and campaign performance.
Coordinate with the sales team to ensure timely follow-up of digital leads.
Maintain proper lead tracking and campaign reports.
Continuously test and improve campaigns to increase lead quality and reduce acquisition cost.
Paid Marketing
Plan, execute, and monitor Meta Ads and Google Ads campaigns.
Develop audience targeting strategies.
Test different creatives, content, audiences, and campaigns.
Analyze campaign performance and make necessary improvements.
Prepare regular performance reports.
Analytics & Reporting
Track website and social media performance.
Monitor:
Reach
Engagement
Followers
Website traffic
Leads
Cost per Lead
Conversion Rate
Campaign ROI
Prepare monthly digital marketing reports.
Provide actionable insights to improve digital performance.
Required Skills
Strong knowledge of Digital Marketing.
Excellent understanding of Social Media Marketing.
Strong content creation skills.
Good video editing skills.
Experience in lead generation campaigns.
Knowledge of Meta Ads and Google Ads.
Good understanding of Instagram Reels and short-form video content.
Strong creative and visual sense.
Good copywriting and communication skills.
Ability to identify current social media trends.
Ability to work independently and take ownership.
Good analytical and reporting skills.
Preferred Experience
Candidates with experience in Interior Design, Architecture, Event Management, Construction, Real Estate, Lifestyle, Hospitality, or other visual/creative industries will be preferred.
Key Performance Indicators (KPIs)
Consistent and active social media presence.
Growth in followers and organic reach.
Engagement rate and content performance.
Number and quality of digital leads generated.
Cost per lead and campaign ROI.
Website/social media traffic growth.
Number of Reels/videos/content pieces produced.
Timely execution of monthly content calendar.
Conversion of digital enquiries into business opportunities.
Ideal Candidate
We are looking for someone who can independently manage:
Content Planning → Content Creation → Video/Reels → Social Media → Paid Campaigns → Lead Generation → Lead Tracking → Analytics → Digital Growth
The candidate should be creative, technology-friendly, trend-aware, proactive, and business-oriented.
Most importantly, the person should not wait for instructions to post content. They should actively identify opportunities, capture ongoing projects/events, create content, keep all social media pages updated, and continuously look for ways to generate business through digital channels.

Work arrangement
No