Social Media Strategist & Content Creator Intern

- Develop and execute InstaDwell's monthly social media strategy and content plan.
- Research trends, topics, conversations and content formats relevant to students, young professionals, renters, PGs and co-living.
- Brainstorm and develop new content ideas for the month.
- Create and maintain a monthly content calendar across all social media platforms.
- Create Instagram Reels, YouTube Shorts and other short-form video content.
- Appear on camera and become one of the faces of InstaDwell's social media content.
- Develop video concepts, hooks, scripts and talking points.
- Shoot, coordinate and assist with editing short-form videos.
- Create carousels, static posts, stories, threads and other social media content.
- Repurpose InstaDwell's blogs, reports, research and other content into social media formats.
- Adapt content for different platforms including Instagram, LinkedIn, X/Twitter, Facebook, Bluesky, Substack, SlideShare and Scribd.
- Write captions, headlines, descriptions and other social media copy.
- Schedule and publish content across different platforms.
- Manage InstaDwell's day-to-day social media presence and ensure consistent publishing.
- Monitor comments, DMs, mentions and audience interactions.
- Respond to comments, messages and general audience queries.
- Identify recurring audience questions and convert them into future content ideas.
- Engage with relevant communities, creators and conversations to increase InstaDwell's reach.
- Identify opportunities for creator collaborations, user-generated content and partnerships.
- Track social media trends and identify opportunities to adapt relevant trends for InstaDwell.
- Monitor social media performance including views, reach, engagement, followers and website traffic.
- Analyse content performance and identify what topics, formats and hooks are working.
- Prepare regular performance updates and use learnings to improve future content.
- Experiment with new content formats, platforms and distribution strategies to grow InstaDwell's organic audience.
- Maintain consistency in InstaDwell's brand voice, messaging and visual identity across platforms.
- Take ownership of the end-to-end content process, from ideation and planning to creation, publishing, engagement and performance analysis.
Additional Preferences
- Candidates with an active personal Instagram, YouTube or other social media presence will be preferred.
- Candidates with a demonstrated personal following or strong engagement on their content will be preferred.
- Candidates who are comfortable appearing on camera and creating Reels/short-form videos.
- Prior experience creating content for a brand, startup or creator is highly preferred.
- Prior experience managing social media accounts for a brand will be an advantage.
- Candidates should be able to share a portfolio or references of videos and social media content they have created.
- Experience in PG, co-living, student accommodation, real estate, travel, lifestyle, education or similar consumer-facing industries will be an advantage.
- Candidates with experience across multiple platforms such as Instagram, LinkedIn, X/Twitter, Facebook, Substack or YouTube will be preferred.
- Strong understanding of social media trends, content formats and audience engagement.
- Strong communication skills and the ability to write clear, engaging content.
- Candidates who can independently take an idea from concept to creation, publishing and performance analysis will be preferred.
- Candidates who are proactive, creative and comfortable experimenting with new content formats will be preferred.
- Hyderabad-based candidates will be preferred for occasional in-person shoots and collaboration.

Work arrangement
Yes