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About Us
At Prasuma, we’re on a mission to revolutionize the food industry with high-quality, delicious, and innovative products. With over 40 years of excellence, we’ve set the benchmark in Fresh & Chilled Deli Meats and are now taking the market by storm with Prasuma Momos – India’s favourite Momos!
We blend cutting-edge food technology, the finest ingredients, and an unwavering commitment to quality to deliver exceptional food experiences. If you’re passionate about making an impact in a fast-growing, consumer-loved brand, come be a part of our journey!
Job Purpose
We are looking for a Sales Planning & Development Sr. Manager/Manager to drive sales planning, demand forecasting, business analytics and S&OP coordination. The role will partner with Sales, Supply Chain, Finance, Marketing, Production and Operations to improve business visibility, planning accuracy and sales performance.
Key Responsibilities
1. Sales Forecasting & Demand Planning
Develop SKU-wise monthly, quarterly, and annual sales forecasts.
Analyse historical sales trends, seasonality, market trends, and business inputs to improve forecast accuracy.
Coordinate with Sales, Supply Chain, Production, and Operations teams to align demand and supply plans.
Provide input for the Sales & Operations Planning (S&OP) process.
Identify demand fluctuations, supply risks, and potential stock gaps in advance.
Continuously improving forecasting methodologies and planning processes.
2. S&OP Coordination & Business Alignment
Drive the monthly S&OP process and ensure timely completion of planning activities.
Coordinate with Sales, Supply Chain, Production, Finance, and other stakeholders for demand-supply alignment.
Track S&OP action items and ensure timely closure.
Identify and escalate stock-out, excess inventory, and supply-related risks.
Support management in balancing business demand with available supply and production capacity.
3. Sales MIS & Business Dashboarding
Develop and maintain daily, weekly, and monthly sales dashboards.
Track sales, targets, achievement, growth, productivity, inventory, and channel performance.
Automate recurring reports and reduce manual reporting activities.
Ensure timely and accurate availability of business information to stakeholders.
Develop dashboards that provide real-time visibility into business performance.
4. Sales Data Management & Governance
Ensure accuracy and integrity of primary and secondary sales data.
Maintain and validate master data including SKU, pricing, distributor, channel, and sales-related information.
Conduct regular data audits and identify discrepancies.
Establish data validation and governance mechanisms.
Ensure business reports are generated from accurate and reliable data.
5. Business Analytics & Decision Support
Analyse sales and business data to identify trends, opportunities, risks, and performance gaps.
Provide actionable insights to Sales and Business leadership.
Develop analytical reports to support strategic and operational decision-making.
Identify growth opportunities by region, channel, customer, and SKU.
Translate business data into clear recommendations for management.
6. Sales Performance Management
Track target versus achievement across regions, channels, products, and sales teams.
Monitor sales growth, productivity, run-rate, and performance trends.
Identify performance gaps and highlight potential business risks proactively.
Provide regular performance updates to Sales leadership.
Ensure accuracy and timely circulation of sales performance reports.
7. Trade Spend & ROI Analytics
Monitor trade schemes, discounts, promotional expenses, and other sales-related investments.
Analyse the ROI of trade promotions and channel initiatives.
Track trade is spent against budgets and business objectives.
Identify inefficient or unproductive spending.
Provide recommendations to improve trade investment effectiveness.
8. Cross-functional Coordination
Work closely with Sales, Supply Chain, Production, Finance, Marketing, Trade Marketing, and Operations.
Ensure smooth flow of information and planning inputs across functions.
Resolve interdepartmental dependencies and operational issues.
Establish clear timelines and accountability for planning-related activities.
Act as a central coordination point for sales planning and business analytics.
9. Team Management & Capability Development
Manage, mentor, and guide the Sales Planning team.
Allocate responsibilities and monitor individual and team performance.
Establish KRAs and measurable objectives for team members.
Review team performance periodically and provide constructive feedback.
Build analytical, reporting, and system capabilities within the team.
Ensure knowledge transfer and business continuity within the function.
10. Process Improvement & Automation
Identify inefficiencies in existing sales planning and reporting processes.
Drive automation of repetitive and manual reporting activities.
Identify opportunities to use technology, analytics, AI, and business intelligence tools.
Reduce manual effort and improve reporting turnaround time.
Develop scalable systems and processes for sales planning and performance management.
Continuously improve the efficiency, accuracy, and effectiveness of the Sales Planning function.
What We’re Looking For:
6–10 years of experience in Sales Planning, Demand Planning, Sales Operations, Business Planning or Commercial Analytics.
Experience in FMCG / Consumer Goods / Retail / Distribution preferred.
Strong hands-on experience in forecasting, S&OP, sales analytics and MIS.
Advanced Excel skills; experience with Power BI / BI tools and ERP systems.
Strong analytical, problem-solving and stakeholder management skills.
Ability to convert data into clear business insights and recommendations.
MBA/PGDM in Sales & Marketing, Operations, Business Analytics, Supply Chain or related fields preferred.
Ideal Candidate
A commercially strong and analytical professional who can independently manage sales planning, identify business risks, generate actionable insights and drive automation and process improvements.
Work arrangement
No
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