Social Media Marketing Manager

Company Description Road Pilot is a technology-driven workforce platform transforming how truck drivers connect with fleet owners and transport businesses across India’s logistics network. The company is building a structured digital employment exchange to replace fragmented and informal driver sourcing with a transparent, efficient, and trustworthy ecosystem. With over 10,000 truck drivers onboarded and partnerships with 43 fleet owners operating more than 500 trucks, Road Pilot is already demonstrating strong market traction and early revenue. The platform focuses on improving driver availability and workforce management to enhance vehicle utilization, delivery reliability, and overall profitability. Road Pilot’s long-term vision is to create the digital infrastructure that powers India’s trucking workforce and supports the businesses that keep the economy moving.
Role Description The Social Media Marketing Manager is a full-time, on-site role based in Lucknow (particularly). This role is responsible for planning, executing, and optimizing social media campaigns across platforms to build Road Pilot’s brand presence and engage target audiences, including drivers and fleet owners. Day-to-day tasks include managing social media accounts, creating and scheduling posts, developing content calendars, monitoring performance metrics, and adjusting strategies based on analytics. The Social Media Marketing Manager will collaborate with internal teams to align messaging, run digital marketing initiatives, and support lead generation and community-building efforts. The role also involves staying current with industry trends, experimenting with new formats and channels, and ensuring consistent, inclusive, and professional communication across all social touchpoints.
Key Reponsibilities
Develop and execute creative social media strategies to elevate our brand presence
and drive engagement among our audience of truck drivers and industry stakeholders.
- Generate innovative content ideas that resonate with our audience and effectively
communicate the benefits of our app, including driver-centric features and value-added
services.
- Utilize your analytical skills to monitor social media metrics, analyze performance
data, and identify opportunities for optimization and improvement.
- Foster meaningful interactions with our audience by responding to comments,
messages, and inquiries in a timely and professional manner.
- Collaborate with cross-functional teams, including marketing, design, and product
development, to align social media efforts with overall business objectives and ensure
brand consistency.
- Stay abreast of emerging social media trends, platform updates, and industry
developments to inform strategy and maintain a competitive edge.
- Lead the development of interactive and engaging social media campaigns, contests,
and promotions to drive user acquisition and retention.
- Cultivate relationships with influencers and brand ambassadors within the trucking
community to amplify our messaging and expand our reach.
Qualifications:
- Proven experience in social media management, with a strong portfolio showcasing
creativity, strategic thinking, and measurable results.
- Excellent written and verbal communication skills, with proficiency in English and
Hindi.
- Advanced analytical skills and proficiency in social media analytics tools to track
and analyze performance metrics.
- Ability to think creatively and develop compelling content ideas that resonate with
our target audience.
- Strong organizational skills and the ability to manage multiple projects
simultaneously in a fast-paced environment.
- Passion for the trucking industry and a genuine desire to make a positive impact on
the lives of truck drivers in India.Qualifications
Strong skills in Social Media Marketing and Social Media Optimization (SMO), with experience managing brand presence across major platforms.
Ability to develop and implement effective Content Strategy tailored to diverse digital audiences.
Digital Marketing expertise, including campaign planning, basic performance analysis, and understanding of key metrics.
Excellent Communication skills, including clear written and verbal communication and the ability to collaborate with cross-functional teams.
Proven experience in social media or digital marketing roles, preferably in technology, logistics, or workforce platforms.
Familiarity with social media analytics tools and basic reporting to inform data-driven decisions.
Creative mindset with attention to detail and the ability to produce engaging, brand-aligned content.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
Ability to work on-site in Lucknow and manage multiple projects in a fast-paced environment.

Work arrangement
No