Web Content Writer

Company Description Craxis is a B2B growth marketing agency that helps companies turn strong offers into clear positioning, increased market visibility, and measurable growth. The team brings strategy and execution together across brand positioning, websites, content, SEO, LinkedIn, and performance marketing to drive both visibility and lead generation. Based in the Middle East, Craxis partners with ambitious B2B companies across the GCC, with particular experience in technology, cybersecurity, IT, and SaaS. Whether clients are entering new markets or strengthening established ones, Craxis focuses on communicating value clearly, reaching the right buyers, and creating consistent momentum for growth.
Role Description This is a full-time remote role for a Web Content Writer at Craxis. The Web Content Writer will create high-quality, user-focused web content for B2B brands, including website copy, landing pages, blog posts, and resources that support lead generation and brand positioning. The role involves conducting research on client industries, audiences, and competitors, and translating insights into clear, compelling messaging aligned with strategic objectives. The Web Content Writer will collaborate with strategists, designers, and performance marketing specialists to ensure content is consistent, optimized for SEO, and supports campaigns across channels. Regular responsibilities include maintaining content calendars, updating existing web pages, ensuring quality and accuracy, and contributing ideas to improve content performance and user experience.
Qualifications
Strong Web Content Writing and Writing skills, with the ability to produce clear, concise, and engaging copy for B2B audiences.
Experience in Content Strategy, including structuring websites, defining messaging frameworks, and aligning content with marketing goals.
Proficiency in Content Management, such as working with CMS platforms, organizing content assets, and maintaining updated web pages.
Solid Research abilities to understand industries, buyer personas, and competitors, and to translate findings into actionable content ideas.
Excellent command of written English and attention to detail, including grammar, style, and consistency.
Familiarity with SEO best practices and digital marketing concepts relevant to web content and lead generation.
Ability to work independently in a remote environment, manage deadlines, and collaborate effectively with cross-functional teams.
Relevant experience in B2B marketing, technology, cybersecurity, IT, or SaaS is an advantage.
Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field, or equivalent practical experience.

Work arrangement
Yes