Digital Marketing Executive

Company Description The Trost is a hemp-based wellness brand that combines Swiss precision with Indian agricultural expertise to create high-quality, nature-driven products. The company focuses on purity, efficacy, and sustainability in offerings such as CBD oil, hemp nutrition (including protein, hearts, and oil), and botanically infused hemp rollens.
About the role
You will run the day-to-day engine of The Trost's digital growth. That covers paid performance, retention, email, reporting and the ops that keep campaigns shipping on time. This is an executive role with real ownership. We expect you to think strategically about why a number moved, not only report that it moved, and to deliver against strict timelines.
What you'll do
Performance marketing: Plan, launch, monitor and optimize campaigns on Meta Ads and Google Ads (Search, Shopping, Performance Max, YouTube). Manage budgets, bids, audiences, creative testing and scaling or cutting decisions.
Data and insight mining: Go beyond dashboards. Dig into ad, site and customer data to find what's driving CAC, ROAS, AOV, conversion rate and repeat purchase. Turn findings into clear recommendations and tests.
Retention and CRM: Refine segments, repeat-purchase and win-back flows, and loyalty and replenishment triggers to lift LTV.
Email marketing: Plan the calendar and set up campaigns and automated flows (welcome, abandoned cart, post-purchase, win-back). Run A/B tests on subject lines, creative and timing, and track deliverability and revenue per send.
Social Media Ops: Upload Social Media Posts, keep the calendar on track across platforms to kep grow Social Engagement.
DM operations: Manage the marketing operations that keep everything running:
campaign trackers and UTM discipline
pixel and conversion tracking hygiene
creative briefs and asset handoffs
ad account and catalogue management
launch checklists
weekly and monthly reporting
Reporting: Deliver clean weekly and monthly performance reports with insights and next actions, not just numbers.
Collaboration: Work with the brand, creative, influencer and ops teams so campaigns, offers and inventory stay aligned.
What we're looking for
1-3 years of hands-on experience in digital marketing, ideally D2C, e-commerce or wellness/health
Proven experience running Meta Ads and Google Ads with real budgets
Working knowledge of GA4, Meta Events Manager and tag/pixel setup
Experience with an email/CRM tool (Klaviyo, WebEngage, MoEngage, Mailchimp or similar)
Strong Excel/Google Sheets skills.
Analytical and strategic. You form a hypothesis, test it, and know when to scale or stop.
Highly organized and deadline-driven, with attention to detail
Clear written communication
Good to have
Experience with Shopify and D2C funnel optimization
Familiarity with advertising policies for health and wellness categories (we operate in a category with tighter ad rules, so compliance awareness matters)

Work arrangement
No