Founding Marketing Manager

Company Description Klarent is an autonomous testing platform for web, iOS, and Android applications that helps engineering teams ship faster without compromising quality. Founded by former Google engineers, Klarent embeds intelligent AI agents directly into development workflows to replace traditional QA outsourcing and large manual testing teams. Its agents understand applications, generate robust end-to-end test cases from natural language, execute them continuously, and adapt as the UI and logic evolve. Built as a multi-agent system, Klarent delivers agentic testing that reasons about applications and automatically maintains test coverage. This enterprise-grade platform enables scalable, high-coverage QA that reduces repetitive work and supports rapid product delivery.
Role Description The Founding Marketing Manager will lead Klarent’s go-to-market initiatives, owning brand positioning, messaging, and demand generation from the ground up. In this full-time remote role, you will develop and execute marketing strategies, including content marketing, lifecycle campaigns, and performance channels, to drive awareness and qualified pipeline. You will collaborate closely with the founders and product team to craft narratives around autonomous testing, create case studies and thought leadership, and support product launches. Day-to-day responsibilities include planning and running experiments, managing marketing tools and analytics, optimizing campaigns based on data, and refining Klarent’s voice across web, email, social, and events. You will also help define marketing operations, processes, and metrics suitable for an early-stage, high-growth environment.
Qualifications
Experience in B2B SaaS or developer-focused products, preferably in testing, DevTools, or AI-driven platforms.
Strength in core marketing strategy and execution, including positioning, messaging, and go-to-market planning.
Hands-on skills in content creation and distribution (e.g., blog posts, landing pages, case studies, email campaigns, and social media).
Proficiency with digital marketing channels such as SEO, paid acquisition, lifecycle marketing, and marketing automation tools.
Ability to use analytics and experimentation to measure performance, optimize campaigns, and report on key growth metrics.
Comfort working closely with technical teams and translating complex product capabilities into clear value propositions.
Demonstrated ability to work independently in a remote, early-stage environment and to build processes from scratch.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Prior experience as a founding or early marketing hire at a startup is highly beneficial.

Work arrangement
Yes