Digital Marketing Manager

Designation: Manager – Digital Marketing
Department: Communications & Branding
Reporting to: Head- Communications & Branding
Team: Social Media + Performance Marketing & Communications
Experience: 7–8 years
Position: 1
Role Overview
We are looking for a Manager – Digital Marketing to lead UDIT's digital marketing ecosystem across social media, performance marketing, third-party sites (like sikhsha, CollegeDunia etc.) CRM and admissions communications. The role will be responsible for bringing together brand storytelling and performance-led marketing to build awareness, engagement and measurable admissions outcomes.
Key Responsibilities
Develop and lead the university's integrated digital marketing strategy across social, paid media, CRM and digital campaigns.
Lead and mentor the Social Media and Performance Marketing & Communications teams.
Oversee social media strategy, content planning and campaign execution across platforms.
Develop and manage performance marketing campaigns across Google, Meta and other relevant platforms.
Align paid campaigns, CRM communication and content with admissions and institutional objectives.
Monitor campaign performance, identify insights and continuously optimise campaigns.
Develop digital campaigns around admissions, programmes, events, institutional initiatives and brand narratives.
Work closely with the Brand Strategy & Editorial team to translate institutional narratives into compelling digital campaigns.
Collaborate with the Creative Studio to ensure all digital communication is strategically strong, visually consistent and platform-appropriate.
Establish reporting frameworks and dashboards to track reach, engagement, leads, conversion and campaign effectiveness.
Stay abreast of emerging digital platforms, AI-led marketing tools, audience behaviour and evolving digital trends.
Desired Profile
7–8 years of experience in digital marketing, preferably across education, consumer, lifestyle, media or other content-led businesses.
Strong understanding of both brand and performance marketing.
Hands-on experience with Google Ads, Meta Ads, analytics and campaign optimisation.
Strong content and narrative sensibility, beyond purely performance-led marketing.
Experience managing multidisciplinary teams.
Strong analytical, planning and problem-solving abilities.
Ability to translate business and brand objectives into integrated digital strategies.
Comfortable working in a fast-paced, highly collaborative environment.
Why Join UDIT
At UDIT, you'll have the opportunity to play an important role in shaping the student admissions journey while working closely with prospective students, parents, schools, educators, consultants, and internal teams. This role provides hands-on exposure to admissions counselling, institutional outreach, stakeholder engagement, student recruitment, education fairs, workshops, and campus activities. You'll work in a dynamic and target-oriented environment, developing strong communication, counselling, relationship management, and business development skills while contributing directly to the growth of the institution.

Work arrangement
No