Performance Marketing Specialist

Responsibilities:
Plan, launch, and optimise paid campaigns across Google Ads (Search, Display, PMax), Meta, LinkedIn, and emerging channels (Reddit, X, Quora, native, review sites like G2/Capterra).
Own the full paid funnel from impression to signup to activation to paid conversion and improve efficiency at each stage.
Manage budgets and pacing across channels, allocating spend toward the best-performing segments and continuously improving CAC and ROAS.
Design and run a steady cadence of experiments: audiences, creative, landing pages, bidding strategies, and offers.
Partner with content and design to develop high-converting ad creative and landing pages; brief, test, and iterate quickly.
Build and maintain campaign tracking, attribution, and dashboards; report on performance and translate data into clear next steps.
Improve conversion rates across the self-serve funnel in collaboration with product and growth (signup flow, trial-to-paid, onboarding nudges).
Manage retargeting and lifecycle-adjacent paid efforts to re-engage trials and free users.
Stay close to the developer and technical-buyer audience to ensure messaging, targeting, and channels actually reach them.
Evaluate and manage tools, agencies, and vendors where useful.
Requirements:
3-5 years of hands-on performance/growth marketing experience, ideally in B2B SaaS or a product-led (PLG) business.
Proven track record managing meaningful paid budgets and hitting CAC, ROAS, and pipeline/signup targets.
Deep, practical expertise in Google Ads and paid social (Meta and/or LinkedIn); comfort setting up campaigns, structures, and bidding from scratch.
Strong analytical skills fluent in funnel metrics, attribution, and unit economics; comfortable in GA4 and other tracking tools.
Solid grasp of tracking and measurement: UTMs, conversion tracking, pixels, server-side events, and attribution challenges.
A rigorous experimentation mindset: you form hypotheses, test fast, and let data drive decisions.
Strong creative judgment; able to brief and evaluate ad creative and landing pages that convert.
Clear communicator who can work cross-functionally with product, content, design, and leadership.

Skills
Marketing, Google Ads, Meta Ads

Experience
2-5 yrs