Field Marketing Specialist

Company Description Profession Hike is India’s fastest-growing higher education search engine, designed to simplify the college discovery and decision-making process. The platform offers verified, concise, and actionable information on colleges, universities, courses, fees, rankings, admissions, exams, scholarships, and career paths in one place. It serves students, parents, and working professionals by enabling easy comparison of institutions and exploration of programs while clarifying eligibility and career options. With a research-backed approach, Profession Hike helps users make informed, confident decisions about their education and future. The platform is a trusted destination for anyone seeking reliable guidance in the Indian higher education landscape.
Role Description This is a full-time, on-site Field Marketing Specialist role based in Chandigarh. The Field Marketing Specialist will plan and execute local marketing activities, including campus events, seminars, and outreach programs to promote Profession Hike’s platform. The role involves generating leads through field campaigns, engaging with students, parents, and counselors, and supporting sales teams with qualified opportunities. The specialist will gather feedback from the field to help refine marketing strategies and improve user experience. Daily responsibilities also include maintaining accurate records of activities, reporting on campaign performance, and collaborating closely with marketing and sales teams to achieve growth targets.
Qualifications
Strong field marketing and market planning skills, with experience in executing on-ground campaigns and events.
Proven ability in lead generation and nurturing prospects through field activities and local partnerships.
Effective communication skills for engaging with diverse audiences, including students, parents, and institutional stakeholders.
Sales-oriented mindset with the ability to support conversions and work closely with sales teams to meet targets.
Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
Ability to work on-site in Chandigarh, travel locally as needed, and manage time and priorities efficiently.
Comfort with using digital tools (CRM systems, spreadsheets, presentation software) to track activities and report results.
Previous experience in education, edtech, or regional marketing is an advantage.

Work arrangement
No