D2C Ecommerce Head (Footwear/ Fashion)

About The Opportunity
A fast-scaling D2C ecommerce leader in the footwear and fashion vertical, we’re building iconic consumer brands through data-driven customer journeys, agile supply chains, and performance marketing at scale. Our team ships daily product drops, personalizes digital experiences, and optimizes full-funnel conversion—all while maintaining brand authenticity and operational efficiency across India’s complex retail landscape.
Role & Responsibilities
Lead end-to-end P&L for D2C footwear/fashion brands—defining strategy, KPIs, and go-to-market execution across owned channels.
Scale revenue via digital acquisition (paid/organic), retention, and lifecycle marketing—optimizing CAC, LTV, and ROAS.
Partner with product & supply chain to drive inventory velocity, margin health, and new launch success rates.
Own CX/UX roadmap for website/app—A/B test flows, reduce cart abandonment, and boost conversion rate.
Build and mentor a high-performing ecommerce team—planning, hiring, and performance-driven leadership.
Report to C-suite with clear dashboards on unit economics, churn, growth levers, and market share.
Skills & Qualifications
Must-Have
Shopify Plus
Google Analytics 4
Meta Ads Manager
Klaviyo / Postscript
Adobe Analytics
CRM (HubSpot / Salesforce)
PLG Strategy
Inventory Optimization
Preferred
Experience in footwear or fashion D2C
Direct-to-consumer brand scaling in India
Knowledge of UPI, BNPL, and India-specific payment stacks
Benefits & Culture Highlights
Equity stake in a high-growth D2C startup
Flexible PTO + work-from-anywhere days
Quarterly brand immersion trips with global footwear/fashion partners
Skills: crm,analytics,footwear,ecommerce,strategy,inventory optimization,klaviyo,adobe analytics,d2c,digital

Work arrangement
No