Hospital Marketing Manager

Job Title: Marketing Manager – Eye Hospital
Industry: Healthcare / Eye Care
Location: Delhi NCR
Department: Marketing / Business Development
Reporting To: Director / Business Head
Job Summary
The Marketing Manager will be responsible for planning and executing marketing strategies to promote the hospital’s eye care services, increase patient footfall, and strengthen the hospital’s brand presence. The role includes managing both online and offline marketing activities, community outreach programs, and collaborations with corporates and institutions.
Key Responsibilities
Develop and implement marketing strategies to promote hospital services and increase patient engagement.
Plan and execute digital marketing campaigns including social media, Google ads, and website promotions.
Manage offline marketing activities such as health camps, eye screening programs, and community awareness campaigns.
Build partnerships with corporates, schools, NGOs, and local organizations for eye check-up camps.
Coordinate with doctors and departments to promote specialized treatments and services.
Monitor marketing campaigns and analyze ROI and patient conversion rates.
Manage relationships with marketing agencies, vendors, and media partners.
Organize health awareness events, seminars, and CSR activities.
Oversee branding, promotional materials, and hospital communication.
Conduct market research to understand competitors and patient needs.
Required Skills
Strong marketing strategy and campaign management skills
Knowledge of digital marketing and healthcare promotion
Good communication and relationship management skills
Ability to plan and execute health camps and community programs
Analytical skills to measure campaign performance and patient acquisition
Qualifications
Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or related field
MBA in Marketing / Healthcare Management preferred
Experience
4–8 years of experience in hospital marketing or healthcare marketing
Experience in eye hospital or healthcare sector preferred
Key Performance Indicators (KPIs)
Number of health camps and outreach programs conducted
Brand awareness and lead generation
Increase in revenue from marketing initiatives
Interested candidates can even drop their resumes on harshita@mantra.care/ 9718011146

Work arrangement
No