Senior Graphic Designer / Brand & Creative Lead

About Boldr
Boldr is building the future of residential energy management. Our mission is to help homeowners connect and optimize the energy assets in their homes, reducing energy consumption and lowering utility bills. We are starting with the largest residential energy market in the U.S. — HVAC.
About the Role
We’re looking for an experienced graphic designer with an exceptional creative eye and a strong understanding of branding to help shape how Boldr looks and feels across every customer touchpoint.
This is a hands-on role with ownership of visual creative direction. You’ll develop concepts, establish a clear visual approach, and bring that direction to life through branding, email design, packaging, landing pages, websites, marketing campaigns, and sales materials.
We’re looking for someone who can take an open-ended brief, bring thoughtful ideas to the table, and turn them into polished, distinctive designs. You should have a strong instinct for typography, layout, color, imagery, and the details that make a brand feel cohesive and recognizable.
You’ll work across teams to ensure our creative work communicates clearly, reflects our brand, and supports both customer needs and business goals.
What You’ll Do
Brand identity and creative direction: Evolve Boldr’s visual identity, develop creative concepts and moodboards, and establish a consistent direction across digital and physical materials.
Brand guidelines and templates: Build and maintain practical brand guidelines, reusable design assets, and templates that help teams produce consistent work.
Email design: Design marketing campaigns, newsletters, product announcements, and customer lifecycle emails with clear hierarchy, strong visual storytelling, and mobile-friendly layouts.
Landing pages and websites: Design landing pages, website pages, and product pages in Figma, from initial layouts to polished desktop and mobile designs ready for development.
Packaging and print: Design product packaging, labels, inserts, quick-start guides, brochures, and other printed materials, preparing production-ready files and coordinating with suppliers where needed.
Campaigns and product launches: Develop visual concepts for launches and campaigns, translating a central idea into cohesive assets across email, web, social, and advertising.
Advertising and social creative: Create static ads, carousels, social graphics, and campaign variations that balance brand quality with marketing objectives.
Sales and partner materials: Design presentations, product one-pagers, sales collateral, and co-branded materials for channel partners.
Product storytelling: Turn technical information and product benefits into clear visuals, diagrams, infographics, and educational content.
Art direction: Guide photography, product imagery, illustration, and other creative assets, collaborating with video editors, photographers, and external creatives as needed.
Project ownership: Manage projects from brief through final delivery, present your creative rationale, incorporate feedback, and maintain a high standard of quality across multiple priorities.
Skills & Experience
5+ years of professional experience in graphic design, brand design, or a related creative role.
A strong portfolio demonstrating excellent visual judgment and cohesive branding across multiple formats.
Proven ability to develop original creative concepts and carry them through to finished work.
Strong fundamentals in typography, composition, color, visual hierarchy, and image selection.
Advanced proficiency in Figma and Adobe Creative Cloud, particularly Illustrator, Photoshop, and InDesign.
Experience designing emails, responsive websites, and landing pages, with an understanding of usability, accessibility, and conversion-focused design.
Experience designing packaging and printed materials, including familiarity with dielines, bleeds, color specifications, and print production.
Ability to translate complex products or ideas into simple, compelling visual communication.
Confidence in making creative decisions, explaining your thinking, and providing constructive design feedback.
Strong attention to detail, organization, and ownership of deadlines.
Comfortable working independently and collaborating with stakeholders across different functions.
Professional or native-level English proficiency. All communication and content will be in English.
Bonus Skills & Experience
We’d especially like to hear from candidates who also have experience with:
Experience within the trades/HVAC industry and marketing to HVAC business and contractors.
Consumer technology, connected devices, or physical product brands.
Art directing product photography, lifestyle shoots, or 3D renders.
Motion graphics and simple animation.
Building website pages with product focus
Implementing email designs in Klaviyo, HubSpot, or similar tools.
Performance marketing creative and using campaign results to improve design.
AI-powered creative tools for concept exploration, asset creation, and production workflows, while maintaining originality and quality.
What Success Looks Like
Boldr’s brand feels cohesive, distinctive, and thoughtfully designed across our website, emails, packaging, campaigns, and partner materials.
You become a trusted creative partner who can take a business objective, propose a strong visual direction, and deliver excellent work with increasing independence. The systems and templates you create also make it easier for the wider team to maintain that standard as we grow.
Remote Work
The position is remote but you may be required to go in our Kaunas office for team activities from time to time.
You should be comfortable working independently, communicating asynchronously, managing deadlines, and collaborating with team members across different functions.
Compensation
EUR 2,000– EUR 3,000 gross per month, depending on experience, skill level, and seniority.
How to Apply
Please submit:
Your CV or resume.
A portfolio link included in your CV or resume.

We’re particularly interested in seeing a brand identity carried across several touchpoints, alongside examples of email design, packaging, and websites or landing pages.
Applications without a portfolio will not be considered.

Work arrangement
Yes