Skincare Brand Strategist (FROM D2C INDUSTRY)

About The Opportunity
A fast-scaling D2C skincare brand builder operating across India, we’re engineering the next generation of beauty brands through data-led storytelling, consumer obsessions, and omni-channel growth systems. We’re not just launching products—we’re architecting category-defining brand identities, building cult communities, and scaling direct-to-consumer flywheels that convert curiosity into loyalty.
Role & Responsibilities
Lead end-to-end brand strategy—from positioning and voice to campaign architecture—for high-growth skincare D2C brands.
Translate consumer insights (from social listening, purchase data, and surveys) into compelling brand narratives and product-led marketing hooks.
Own the brand’s competitive differentiation: build market maps, identify whitespace, and design category disruption playbooks.
Partner with growth, performance marketing, and product teams to align brand messaging with conversion levers and retention engines.
Develop visual, verbal, and experiential identity systems that scale across digital, social, and physical touchpoints.
Track, report, and optimize brand health metrics—awareness, sentiment, share of voice, NPS, and brand lift—using tools like Brandwatch, Google Trends, and SurveyMonkey.
Skills & Qualifications
Must-Have
Brand Positioning
Consumer Insights
Skincare Category Knowledge
D2C Marketing
Brand Messaging
Brandwatch
Google Trends
SurveyMonkey
Preferred
Beauty Startup Experience
Instagram & TikTok Creative Strategy
Omni-channel Brand Building
Benefits & Culture Highlights
Work with the fastest-growing D2C beauty brands in India—launch, iterate, and scale real brands with real impact.
Autonomy + ownership: you own the brand narrative, and we back you with data, designers, and growth engineers.
Performance-first culture: your ideas move the needle, and you’re rewarded for impact—not tenure.
Skills: messaging,building,brand messaging,positioning,surveymonkey,brand positioning,omni,strategy,google trends,data,brandwatch,d2c

Work arrangement
No