Social Media Marketing Specialist

Job Description
About the job: Social Media Marketing & Community Management Specialist
(US eCommerce Brands – Instagram, Facebook, TikTok & YouTube)
Preferred Locations:
Peru, India, Brazil, United States, Argentina, Philippines, Thailand
Opportunity Type: Remote
Experience: 3–5 years
Salary: $500–$600/month, based on experience
Expected Notice Period: 2 to 4 Weeks or Immediate joiners are prioritized.
What do you need for this opportunity?
Primary Skills
Instagram Marketing
Facebook Marketing
TikTok Marketing
YouTube Marketing
Social Media Strategy
Community Management
Meta Ads Manager
TikTok Ads
YouTube / Google Ads
Paid Social Advertising
eCommerce Marketing
Content Distribution & Publishing
Content Calendar Management
Audience Targeting & Retargeting
Campaign Optimization
Social Media Analytics & Reporting
Short-form Video Marketing
US Market Understanding
Client & Project Management
Assessment
Role-based assessment covering Social Media Strategy, eCommerce Marketing, Content Distribution, Community Management, Paid Advertising, Analytics, Campaign Optimization, and Client Communication.
Required Qualifications
Proven experience managing social media for eCommerce, D2C, retail, consumer product, or lifestyle brands.
Hands-on experience with Instagram, Facebook, TikTok, and YouTube, including publishing, engagement, and paid promotion.
Strong experience with Meta Ads Manager, with working knowledge of TikTok and YouTube / Google advertising.
Ability to take existing images, videos, animations, and product content and determine how, where, and when they should be used across social platforms.
Experience managing multiple brands or social media accounts simultaneously.
Strong understanding of content calendars, audience targeting, retargeting, campaign testing, and performance optimization.
Understanding of metrics such as reach, engagement, CTR, CPC, CPA, CPM, ROAS, conversions, traffic, and sales.
Good understanding of US social media trends, eCommerce customer behavior, platform algorithms, and competitor activity.
Strong communication, analytical, organizational, and project-management skills.
Roles & Responsibilities
Manage social media activity across multiple eCommerce brands on Instagram, Facebook, TikTok, and YouTube.
Develop and maintain content calendars, publishing schedules, promotional campaigns, and product-launch plans.
Take content produced by the creative team and determine the best platform, format, timing, caption, audience, and promotional approach.
Repurpose content into posts, Reels, Stories, TikTok videos, YouTube Shorts, and other short-form formats.
Manage comments, likes, audience interactions, engagement, and community responses.
Identify opportunities for timely content based on products, launches, events, operations, and brand activity.
Plan, launch, monitor, and optimize paid social advertising campaigns across Meta, TikTok, and YouTube.
Manage prospecting, retargeting, lookalike audiences, website visitors, video viewers, and existing customers.
Test different creatives, hooks, captions, audiences, placements, objectives, and calls to action.
Analyze performance to identify winning content, messaging, formats, audiences, and growth opportunities.
Work with designers, video editors, copywriters, 3D artists, eCommerce teams, and account managers to recommend new content.
Conduct competitor, trend, hashtag, and platform research relevant to the US market.
Coordinate social campaigns with product launches, promotions, Amazon, Shopify, inventory, and sales priorities.
Manage ad budgets and help improve reach, traffic, engagement, conversions, and ROAS.
Prepare regular performance reports and communicate results, insights, recommendations, and next steps.
Manage client feedback, approvals, campaign changes, and deliverables within agreed timelines.
Stay updated on platform changes, algorithms, advertising products, and social media trends.
Key Performance Areas
Social media reach and engagement
Follower and audience growth
Community engagement
Website traffic from social media
Leads and eCommerce conversions
Paid advertising ROAS
Cost per acquisition
Content performance
Video views and watch time
Campaign optimization
Advertising budget efficiency
Client satisfaction
Reporting and insights
On-time content and campaign execution
Benefits
Opportunity to work with US-based eCommerce brands and international clients.
Hands-on exposure to Instagram, Facebook, TikTok, YouTube, Meta Ads, TikTok Ads, and Google Ads.
Work closely with designers, video editors, copywriters, 3D artists, eCommerce specialists, and account managers.
Opportunity to manage multiple brands and product categories.
Exposure to both organic social media growth and paid performance marketing.
Work with high-quality product visuals, animations, videos, eCommerce assets, and short-form content.
Fast-paced environment with opportunities for professional growth.
Exposure to emerging technologies in eCommerce, AI, 3D visualization, AR, and digital marketing.
About Tulfa
Tulfa Inc. is an American multinational corporation that designs and develops eCommerce shopping solutions for brands, retailers, and manufacturers. Headquartered in Chicago, Illinois, the company works with global brands to create next-generation digital shopping experiences using eCommerce, 3D visualization, Augmented Reality, Extended Reality, AI, and other emerging technologies.
At Tulfa, our teams work across eCommerce operations, Amazon content, digital marketing, product visualization, 3D, AI, social media, and interactive shopping experiences.
To be considered for this position
Please forward your resume and relevant social media portfolio / case studies to:
hr@tulfa.com
Please include links to social media accounts or camp

Work arrangement
Yes