Social Media Manager

JOB DESCRIPTION:
Social Media Scriptwriter & Community Manager
Location: South Africa - remote
Employment: Full-time, employed via South African Employer of Record (EOR)
Reporting to: Founder / Creative Director, US-based Social Media Agency
Working hours: Primarily South African working hours, with agreed overlap for US collaboration. Some flexibility will be required for client/team meetings; late Friday US-hours work will not be expected.
Salary guide: Approximately USD $1,500–$2,000 per month, dependent on proven experience, portfolio quality and ability to deliver measurable account growth.
The opportunity
We are a fast-growing, organic social media agency helping service-based businesses grow their visibility, audience, leads and client base through high-performing social content.
Our clients include professional and local-service brands such as law firms, med spas, coaching and wellness businesses, a Thai company and a flooring business. We create organic social media strategies and manage the full content journey: strategy, concepts, scripting, filming support, editing, posting and community engagement.
We are looking for an outstanding Social Media Scriptwriter & Community Manager to become a key part of our lean creative team. This is not a generic content-writing role. You will turn performance data, industry insights and emerging platform trends into original, compelling short-form video scripts that clients can confidently film and publish.
You will work closely with the Founder and an Editor/Operations support team member. Your work will free the Founder to focus on business development and lead generation, while strengthening the strategic and creative quality of client delivery.
What you will do
Social strategy and performance analysis
Review monthly social media performance data, content reports and account insights to identify what is working, what is underperforming and what should be tested next.
Translate insights from past content into practical, data-informed monthly content strategies for each client.
Research audience behaviour, competitor content, trends, platform changes and relevant cultural moments.
Develop original content pillars, recurring series, campaign ideas and content experiments suited to each client’s goals.
Recommend ways to improve reach, retention, engagement, profile visits, enquiries, leads and overall audience growth.
Present strategic recommendations and content plans clearly to the Founder for review and approval.
Short-form scriptwriting
Write engaging, clear and conversion-conscious scripts for short-form video content across TikTok, Instagram Reels, YouTube Shorts, Facebook and, where relevant, LinkedIn.
Create strong opening hooks that earn attention in the first few seconds.
Structure videos with a clear narrative, valuable insight, personality and an appropriate call to action.
Adapt tone and messaging across different service industries, including professional services, legal, beauty/wellness, coaching and home services.
Write scripts that feel natural and easy for clients to deliver on camera, rather than overly corporate or generic.
Bring humour, relatability and personality into content where appropriate, while protecting the client’s professional reputation.
Produce captions, post copy, CTAs, comment prompts and supporting text as needed.
Maintain an organised content pipeline so that scripts are ready in advance of filming and monthly content delivery deadlines.
Creative collaboration
Brainstorm regularly with the Founder to develop fresh, timely and commercially useful content ideas.
Present scripts, concepts and monthly strategies in a well-organised, client-ready format.
Take feedback constructively and revise scripts quickly while retaining strategic intent.
Collaborate effectively with the Editor to ensure scripts are practical to film, edit and publish.
Build a strong understanding of each client’s voice, offer, target audience and commercial objectives.
Community management
Manage day-to-day engagement on assigned client pages, including responding to comments and direct messages in the approved brand voice.
Identify common questions, objections and audience themes that can be converted into future content ideas.
Escalate sales-sensitive, legal-sensitive, clinical-sensitive or reputationally sensitive enquiries to the Founder or client in line with agreed processes.
Support a warm, responsive and professional online community experience.
Track meaningful engagement themes and contribute them to monthly reporting and strategy planning.
What we are looking for
Essential experience and skills
Demonstrable experience in social media content strategy, copywriting, scriptwriting or community management.
A strong portfolio showing short-form video scripts, content concepts or social campaigns that have generated engagement, growth, enquiries or leads.
Excellent written English, including a natural grasp of conversational copy, humour, pacing, hooks and audience psychology.
Proven ability to write high-quality short-form social video scripts for platforms such as TikTok and Instagram Reels.
Strong understanding of how organic social media content earns attention and drives business outcomes.
Confidence interpreting social media analytics and turning data into actionable content recommendations.
Ability to move between different client voices and industries without producing repetitive or templated content.
Strong research skills and genuine awareness of social media trends, popular formats and changing platform behaviours.
Excellent organisation, attention to detail and ability to manage multiple client accounts and deadlines remotely.
Comfortable receiving direct feedback, improving work quickly and taking ownership of quality.
Reliable internet connection and a professional remote-working setup.
Strongly preferred
Experience working in a social media agency, content studio or fast-paced client-service environment.
Evidence of having helped grow social accounts organically.
Experience with service-based businesses, including legal, medical aesthetics, wellness, coaching, home services or local businesses.
Familiarity with content-planning and reporting tools such as Meta Business Suite, TikTok analytics, Notion, ClickUp, Asana, Trello, Google Sheets or similar.
Experience writing content for founder-led brands and client-facing personal brands.
Knowledge of direct-response copywriting principles, lead-generation content and audience conversion.
Ability to identify trends early and adapt them thoughtfully to professional service brands.
The person who will thrive
You are creative but commercially minded. You understand that “funny” content still needs a purpose: building trust, increasing reach, generating enquiries or helping a brand become memorable.
You enjoy working with a small, ambitious team where your contribution is visible and valued. You are proactive, dependable and comfortable bringing your own ideas—not simply waiting for instructions. You can balance fast-moving internet culture with good judgement, particularly when creating content for lawyers, med spas and other reputation-sensitive service businesses.
Most importantly, you can show us evidence that your thinking and writing have helped social accounts perform better.
What success looks like
Within your first 90 days, you will be expected to:
Take ownership of the scripting and content-planning process for assigned accounts.
Deliver well-researched monthly strategies and organised script packs on time.
Improve the consistency, originality and strategic quality of client content.
Build a reliable workflow with the Founder and Editor.
Demonstrate a clear understanding of each client’s audience, brand voice and lead-generation priorities.
Contribute practical ideas drawn from community conversations, performance data and platform trends.
Support measurable improvements in engagement, content quality, audience growth and/or lead-focused outcomes, recognising that results will vary by client account, niche and content volume.
Please share three examples of short-form video scripts you wrote. What was the purpose of each script, and what results did it achieve?
Describe an organic social account you helped grow. What was the starting point, what actions did you take and what changed?
How would you use the previous month’s insights to build a content strategy for a law firm, med spa or coach?
Write three distinct TikTok/Reel hooks for a service-based business that wants to generate qualified enquiries.
How do you balance humour and trend-led content with brand credibility for professional or regulated clients?
Which social media analytics do you consider most important when deciding what content to repeat, improve or st

Work arrangement
Yes