Brand, Content & Social Media Lead

About the Company
Terra Vista Development is a Pan-African real estate development company based in Lagos, Nigeria. We operate a vertically integrated real estate platform, combining investment, development, and management expertise to deliver landmark real estate projects across the continent. We take a design-forward approach to our projects, placing people, design and functionality at the heart of our work.
About the Role
This is a founding role. You'll own our brand identity, content strategy and digital presence across our website, LinkedIn and Instagram. This includes setting the tone and visual standards, running our thought leadership program, and making sure every article, post and piece of material reflects the quality we want to build into our developments. You'll work directly with leadership and have real ownership of both strategy and execution. You'll shape ideas, direct designers and creative partners, and see work through to publication. This role suits someone who likes building from scratch, holds a high standard for quality, and wants to grow with the company as its portfolio and team expand.
What You’ll Do
Brand Strategy & Identity
Build, refine and protect Terra Vista’s brand identity, voice and visual standards
Create and maintain brand guidelines across every channel and for all content
Keep every touchpoint consistent and to a high standard, from social media posts to website design
Thought Leadership & Content Strategy
Plan and lead our thought leadership rollout on real estate, urban development, design, housing and investment in Africa
Manage the Articles and Insights pages on our website, including the editorial calendar, topics, writing, editing and publishing
Research and commission or write news articles, perspective pieces, market commentary and market insights
Turn long-form content into formats that suit each platform
Social Media (LinkedIn & Instagram)
Build and run social media strategy for both platforms
Plan, curate and approve all posts, captions and visuals
Grow a thoughtful, engaged audience of investors, partners, industry professionals and future residents
Track performance and adjust strategy based on performance and targets
Design Oversight
Direct and coordinate design work for social graphics, presentations, marketing collateral and web content
Manage freelance designers, photographers, renderers and agencies as needed
Hold a high bar for visual quality that fits a premium, institutional brand
What We’re Looking For
4+ years in brand, content, communications or marketing, ideally in real estate, architecture, design, property or professional services
Excellent writing and editing, with the ability to make complex ideas clear and engaging
A strong design eye, and experience directing creative work (hands-on design skills are a plus)
A track record of growing LinkedIn and Instagram audiences
Comfort working as a builder in an early-stage company, with independence and ownership
Interest in the real estate, architecture, construction, and Africa's built environment
Familiarity with tools like Figma, Canva, Adobe Creative Suite, Webflow or Framer, and social scheduling or analytics platforms
Why Join Terra Vista Development
A founding role with real ownership of responsibilities from the start
Work directly with leadership as the company builds its first flagship project
The chance to help shape the conversation on real estate and the built environment in Africa
Room to grow into a Head or Director role as the company grows
Location: Remote [Based in Lagos or Abuja]
Type: Full-time/Part-Time

Work arrangement
Yes