Social Media & Brand Growth

Company: GrowBro AI
Job Type: Full-Time
Location: Rohini, Sector 3, Delhi
Work Mode: Work From Office
Working Days: Monday to Saturday
Salary: ₹20,000 – ₹40,000 per month + Performance-Based Incentives
Experience: 1–4 years preferred
About GrowBro AI
GrowBro AI is an AI-powered customer engagement platform that helps businesses capture and qualify leads, automate follow-ups, schedule bookings, send reminders and payment receipts, provide personalized support, recover missed opportunities, and run targeted marketing campaigns across WhatsApp, Instagram, websites and apps.
We are looking for a creative, hands-on and growth-focused Social Media & Brand Growth Manager who can take ownership of our complete social media, content and brand growth function.
What You’ll Handle
Social Media Management
Manage GrowBro’s Instagram, LinkedIn, YouTube and other relevant platforms.
Build and manage the content calendar.
Plan and execute platform-specific content strategies.
Manage publishing and content distribution.
Maintain a consistent brand voice across platforms.
Content Creation
Develop ideas for Reels, short-form videos, carousels, stories and posts.
Write strong hooks, captions, scripts and CTAs.
Create content around AI, SaaS, sales, marketing, business growth and customer engagement.
Identify relevant trends, formats and opportunities.
Take content from idea → script → creation → publishing → analysis.
Brand Building
Build and strengthen GrowBro’s online brand presence.
Develop creative campaigns and brand initiatives.
Turn product features, customer problems and company stories into engaging content.
Develop founder-led and product-led content.
Maintain consistency in GrowBro’s visual and communication style.
Growth & Marketing
Develop organic social media growth strategies.
Experiment with different content formats and distribution methods.
Explore creator, influencer and brand collaborations.
Support product launches and marketing campaigns.
Identify new opportunities for audience and business growth.
Community Management
Manage comments, DMs and audience conversations.
Engage with followers and potential customers.
Understand audience feedback and pain points.
Turn audience insights into new content ideas.
Help build an engaged GrowBro community.
Analytics & Performance
Track reach, views, engagement, watch time, retention and follower growth.
Analyze content performance and identify what is working.
Continuously test and improve content.
Focus on meaningful brand growth rather than simply increasing the number of posts.
What We’re Looking For
1–4 years of relevant social media, content or digital marketing experience preferred.
Strong understanding of Instagram, LinkedIn and YouTube.
Strong creative and storytelling skills.
Ability to write compelling hooks, scripts and captions.
Good understanding of short-form video content.
Strong knowledge of trends and internet culture.
Ability to independently develop and execute ideas.
Comfortable taking complete ownership of social media.
Understanding of social media analytics and growth metrics.
Strong communication and execution skills.
Comfortable working directly with founders.
Startup experience is a plus.
Compensation
₹20,000 – ₹40,000 per month + Performance-Based Incentives
The final salary will depend on experience, skills, portfolio, creativity and demonstrated ability.
Performance-based incentives will be provided based on agreed targets and contribution to growth.
Work Details
Monday to Saturday
Work From Office
Office Location: Rohini, Sector 3, Delhi
This is a hands-on role. We are looking for someone who wants to take complete ownership of GrowBro’s social media and help build the brand from the ground up.

Work arrangement
No