Manager - Nykaa Play

Job Summary :
This role requires a highly organized individual who thrives in fast-paced environments and is passionate about content to commerce journeys. Your primary role will be leading Nykaa’s On-App content eco-system, refining the product, growing Nykaa Play in terms of subscriber base, engagement (WAU/MAU), content repository, lower funnel conversions & distributing content across different touchpoints of the Nykaa App to aide consumer journeys.
Role Description :
Nykaa Play: Content x Commerce Journeys
Scale, integrate & distribute content Across PDP, CRM & Play
Evaluate business impact of in-app content through key metrics (PDP Views, Add To Carts)
Using in-app content to enhance Nykaa’s reviews & recommendations engine
Nykaa Play: Growth
Lead growth for Nykaa on app content commerce
Work with Product team to consistently launch new features on par with global platforms
Own new IPs and content to boost Nykaa Play engagement, DAU/MAU & repeat sessions
Boost Subscriber Growth & MAU via Features & Gamification
In-depth analysis of Nykaa play audiences, purchase patterns, funnels, and metrics to be able to consistently drive improvements
Frequently benchmark progress against global content-commerce engines
Strengthen Play Analytics with Dashboards & Reporting
Nykaa Play: Marketing
Own GTM Strategy for Nykaa Play features & Reviews Features
Work with cross functional teams across brands, content marketing, product, tech, analytics
Work closely with CRM & CLM teams to build & communicate with Nykaa Play user cohorts
Knowledge and Skill / Qualification Requirements :
Bachelor's degree in Marketing, Mass Communication, Media Studies, or a related field.
6-8 years of experience in content marketing - on app content, CRM/CLM, social media, digital content. Experience with e-commerce in-app content is a big plus.
Scaling content-commerce consumer journeys
Strong team & project management skills with attention to detail and time management.
Experience in working with product and tech teams, understanding of data and analytics
Experience and understanding of global content commerce environment
Excellent communication skills and a collaborative, high-speed working style.

Work arrangement
No