Social Media Executive

About the Company
Tomatotree Digital Pvt. Ltd. is a full-stack digital growth agency specializing in SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), Local SEO, Performance Marketing,Content Marketing,Influencer Marketing and result-driven digital strategies. Recognized by Startup India and Kerala Startup Mission, we're headquartered in Kochi and serve clients across India, Australia, Ireland, and the UAE.
We partner with startups, SMEs, and established businesses to improve visibility, generate quality leads, and increase conversions through integrated, data-driven strategies. Our approach combines technical excellence and performance marketing discipline to deliver measurable long-term business growth.
Job Summary
Tomatotree Digital is seeking a Social Media Marketing Executive to plan, create, execute, and optimize social media campaigns across platforms. You'll manage Tomatotree Digital's internal social presence while executing strategic campaigns for our diverse client portfolio across Instagram, Facebook, LinkedIn, and TikTok. The role requires creative thinking, strong content coordination, community management expertise, and the ability to drive engagement and measurable social media growth across multiple accounts simultaneously.
Key Responsibilities
Plan and execute social media strategies for both Tomatotree Digital's brand and multiple client accounts
Manage daily posting, scheduling, and community engagement on Instagram, Facebook, LinkedIn, and TikTok for internal and client channels
Create and optimize paid social advertising campaigns (Meta Ads, LinkedIn Ads) to drive brand awareness, lead generation, and conversions
Develop content calendars and publishing schedules aligned with business goals, seasonal campaigns, and client objectives
Collaborate with graphic designers and content creators to develop high-quality social media creatives (posts, reels, carousels, stories, video content)
Monitor social media analytics and track KPIs (reach, engagement, clicks, conversions, follower growth) for all managed accounts
Prepare performance reports with insights and optimization recommendations for internal and client stakeholders
Respond to comments, messages, and customer inquiries on behalf of Tomatotree Digital and clients
Run social media contests, giveaways, campaigns, and engagement initiatives to boost community growth
A/B test ad creatives, copy, captions, and posting times to optimize campaign performance
Manage influencer outreach and collaboration opportunities for brand partnerships
Coordinate with internal teams to showcase Tomatotree case studies, thought leadership, and company updates
Maintain brand consistency and tone across all social channels
Stay updated with platform algorithm changes, emerging trends, and best practices (Meta, LinkedIn, TikTok, Instagram)
Manage multiple client projects simultaneously and meet tight deadlines in a fast-paced environment
Required & Preferred Skills
Hands-on experience with Meta Ads Manager and Meta Business Suite
Strong understanding of social media marketing across Instagram, Facebook, LinkedIn, and TikTok
Proven experience managing multiple social media accounts simultaneously
Knowledge of analytics tools (Meta Insights, Google Analytics, native platform analytics)
Excellent copywriting skills for social media (captions, ad copy, CTAs)
Strong visual communication sense and ability to brief designers on content requirements
Good communication and team coordination skills
Ability to meet tight deadlines and manage multiple projects simultaneously
Creative thinking with attention to detail and brand consistency
Experience with content creation (video editing, graphic design basics, or Canva proficiency)
Knowledge of paid social advertising (Meta Ads, LinkedIn Ads, TikTok Ads)
Experience in community management and customer engagement
Familiarity with content calendar tools (Notion, Monday.com, or similar)
Understanding of influencer marketing and brand partnership strategies
Basic knowledge of Adobe Creative Suite or video editing tools
Experience with Reels, TikTok, and short-form video content creation and optimization
Understanding of conversion tracking and ROI measurement for social campaigns
Qualifications & Experience
Experience: 1–3 years in social media marketing (agency experience strongly preferred)
Portfolio of social media campaigns you've managed (Instagram, Facebook, LinkedIn, TikTok)
Working Hours
9:00 AM – 6:00 PM (Monday to Friday)
WFO only
Why Join Tomatotree Digital?
Manage both internal brand growth and diverse client social media campaigns
Work with cutting-edge social media strategies and emerging platforms
Develop expertise in paid social advertising and community engagement
Support clients across multiple geographies and industries
Rapid skill development in a fast-paced, growth-focused environment
Exposure to full-stack digital strategy and integrated marketing execution

Work arrangement
No