Social Media Marketing Manager

Company Description IDCL Africa is a growth-focused business development, marketing, and tech solutions firm that helps African businesses turn opportunities into sustainable revenue. The team partners with startups, SMEs, and established brands to strengthen market positioning and build scalable digital and technology solutions. IDCL Africa designs data-driven business growth strategies, high-performing sales and marketing systems, and clear brand identities that stand out in competitive markets. The firm also delivers custom tech solutions—such as websites, CRM systems, and automation tools—to streamline operations and support market expansion across Africa. Its work is centered on driving consistent client acquisition, conversion, and retention through proven frameworks.
Role Description The Social Media Marketing Manager is a full-time, remote role responsible for developing and executing social media strategies that support brand awareness, lead generation, and client engagement across key platforms. Day-to-day activities include planning content calendars, creating and curating posts, managing community interactions, and optimizing campaigns for reach, engagement, and conversions. The role involves collaborating with marketing and sales teams to align social media initiatives with broader digital marketing and business growth objectives. The Social Media Marketing Manager will monitor performance metrics, prepare regular reports, and use data insights to refine content and social media optimization (SMO) efforts. The role also includes staying up to date with platform trends, tools, and best practices to ensure competitive and effective social media presence.
Qualifications
Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to manage and grow multi-platform communities.
Candidates should possess solid Content Strategy skills to plan, structure, and adapt content for different audiences and channels.
Candidates should possess effective Communication skills, including clear written and verbal communication for internal collaboration and audience engagement.
Candidates should possess Digital Marketing skills to integrate social media efforts with broader campaigns, analytics, and performance tracking.
Experience with social media analytics tools and reporting dashboards.
Ability to work independently in a remote environment, manage deadlines, and prioritize multiple projects.
Prior experience in B2B or growth-focused marketing, preferably within African markets, is an advantage.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Work arrangement
Yes