Digital Marketing Specialist

Company Description My Secret is a French brand offering underwear, sleepwear, accessories, and swimwear designed for modern lifestyles. The company focuses on creating fresh, practical ideas that make everyday life simpler and more enjoyable. My Secret aims to build a global brand that blends prestige, contemporary style, and accessibility. The brand emphasizes high-quality products that balance femininity, comfort, and attractive pricing, appealing to a broad, international customer base.
Role Description The Digital Marketing Specialist (contract, remote) will plan, execute, and optimize digital marketing campaigns across multiple channels to increase brand awareness and drive online sales. Day-to-day tasks include managing social media accounts, creating and scheduling content, monitoring campaign performance, and analyzing web analytics to inform data-driven decisions. The role involves coordinating online promotions, optimizing website and landing pages for conversion, and ensuring consistent brand messaging across all digital touchpoints. The Specialist will collaborate with internal stakeholders to align campaigns with product launches and seasonal collections, and regularly report on key performance metrics and insights.
Qualifications
Candidates should possess skills in Social Media Marketing and Online Marketing to manage and grow the brand’s digital presence.
Candidates should possess skills in Digital Marketing and Web Analytics to plan campaigns and interpret performance data.
Candidates should possess strong Communication skills to collaborate effectively and maintain consistent brand messaging.
Experience with e-commerce platforms, paid advertising (e.g., Meta Ads, Google Ads), and email marketing tools is beneficial.
Ability to work independently in a remote setting, manage multiple projects, and meet deadlines is required.
Prior experience in fashion, apparel, or consumer retail marketing and familiarity with international markets is a plus.
A relevant degree or equivalent practical experience in Marketing, Digital Media, Communications, or a related field is preferred.

Work arrangement
Yes