DTC Marketing Manager

Fully remote · Full-time · $102,000-$116,000 annually · Benefits eligible · Must live in Eastern/Central time zones
We are looking for a strategic, hands-on Marketing Manager with proven DTC e-commerce experience to help market a new content and community platform for non-fiction book lovers.
This role will be critical for building awareness of this new product, and growing a subscription base using both paid and organic marketing strategies. This is a senior role for a marketer who understands growth marketing and can own the process from start to finish — including the revenue mechanics of a direct-to-consumer business.
You should be able to show demonstrated success in owning e-commerce revenue performance, managing paid media, identifying the right creators or partners, working closely with senior leadership, evaluating performance data, and improving what comes next.
What You'll Do
Own our e-commerce revenue engine — conversion rate, average order value, LTV:CAC, and repeat purchase/subscription retention — using tools like Shopify and Klaviyo to grow revenue per visitor
Own our digital marketing strategy and execution — from paid campaigns to organic growth to revenue results
Run paid media across Meta, plus Google, TikTok, YouTube, and LinkedIn — setting budgets, testing what works, and adjusting in real time
Grow our audience and engagement organically through social, email, and partnerships
Find and build real relationships with creators, influencers, and affiliates who fit the brand
Partner directly with leadership on campaign strategy, messaging, and launches
Keep a pulse on audience behavior and platform changes, and turn what you see into clear next steps
Build systems for planning, outreach, and reporting
What You Bring
6+ years of hands-on digital marketing experience, including at least 3+ years owning revenue performance for a DTC e-commerce or subscription-commerce brand — you've been personally accountable for conversion rate, AOV, LTV:CAC, or repeat purchase rate, not just traffic or engagement
Hands-on, current experience in Shopify (or a comparable DTC commerce platform) and Klaviyo (or a comparable ESP); subscription/retention tooling (e.g., Recharge) is a strong plus
A track record of owning paid campaigns end-to-end including customer acquisition, email-list growth, conversions, subscriptions, traffic, or sales
Current experience in Meta Ads Manager and other relevant ad platforms
Experience developing and managing influencer, creator, affiliate, partnership, or ambassador programs — from outreach through execution and reporting
Strong understanding of organic social strategy, content distribution, email marketing, earned media, and audience development
Comfort with campaign analytics, testing, tracking, landing pages, and conversion paths
Excellent written communication, project-management, and relationship-building skills
A resourceful, organized working style and the ability to independently manage several priorities at once
Demonstrated success in a fast-moving, entrepreneurial environment
Especially Relevant Experience
We would be especially interested in candidates who have worked with:
DTC e-commerce brands where you personally owned revenue, conversion, or retention performance — post-purchase flows, subscription economics, repeat-purchase strategy
Newsletters, subscriptions, memberships, editorial products, books, education, media, or mission-driven consumer brands
Klaviyo, Shopify, affiliate platforms, influencer-management tools, or comparable systems
Brands where trust, audience relationship, and editorial or creative quality matter as much as reach
Why This Role
This is an opportunity to do work that matters to people, and to build a new platform under a proven brand.
You will join a small, independent team that values thoughtful work, strong creative judgment, clear communication, and meaningful impact. You will have the chance to help shape how a respected media and consumer brand reaches new audiences, deepens relationships with existing ones, and grows thoughtfully over time.
Details
Fully remote
Full-time, benefits-eligible position
Salary range: $102,000 - 116,000 annually
Only candidates who live in Eastern/Central time zones will be considered
Apply here: https://sharonmcmahon.com/careers/dtc-marketing-manager

Work arrangement
Yes