Social Media Manager/Content Creator

Responsibilities
Develop and implement effective social media strategies across Instagram, TikTok, Facebook, LinkedIn, and other relevant platforms.
• Create engaging content, including reels, videos, graphics, stories, captions, and promotional materials.
• Develop and manage weekly/monthly content calendars.
• Manage and grow the company’s social media platforms and online community.
• Monitor social media trends and develop content around relevant trends and opportunities.
• Write compelling captions and marketing copy.
• Coordinate content creation, photoshoots, and video shoots when required.
• Edit short-form videos using Canva, CapCut, or similar tools.
• Engage with followers and respond to comments and direct messages professionally.
• Monitor social media analytics and prepare regular performance reports.
• Track key metrics such as reach, engagement, follower growth, and leads.
• Collaborate with the marketing and creative teams on campaigns and promotional activities.
• Ensure all content aligns with the company’s brand identity and communication standards.
Must-have capabilities
• Bachelor's degree/HND in Marketing, Mass Communication, Communications, Public Relations, or a related field.
• Minimum 3 years of proven experience in social media management and content creation.
• Strong knowledge of Instagram, TikTok, Facebook, LinkedIn, and other social media platforms.
• Excellent content writing, storytelling, and communication skills.
• Proficiency in Canva and CapCut; knowledge of Adobe Creative Suite is an added advantage.
• Ability to create and edit engaging short-form videos.
• Good understanding of social media analytics and digital marketing.
• Strong creativity and attention to detail.
• Ability to work independently, meet deadlines, and take initiative.
• A portfolio or samples of previous social media/content work is required.

Work arrangement
Yes