Content creator and Social media manager

Zayma is a growing Pan-India focused women’s fashion brand, creating stylish, premium-looking ethnic wear at accessible prices while bringing Indian craftsmanship to a wider audience.
We’re looking for a creative, proactive and growth-minded Content Creator & Social Media Manager who can help us build Zayma into a strong fashion brand across India.
This role goes beyond simply managing social media. You will be responsible for content creation, trend research, competitor analysis, social media growth and creative collaboration with our performance marketing team.
Key Responsibilities
Content Creation
Create engaging Instagram Reels, Stories, carousels and other short-form content
Be comfortable appearing on camera and becoming a face of the brand
Develop content around fashion, styling, products, trends and brand storytelling
Conceptualize, shoot and coordinate content from idea to execution
Create strong hooks, captions and CTAs
Develop creative concepts suitable for both organic social media and paid advertising
Social Media Management
Manage Zayma’s Instagram and other social media platforms
Plan and maintain a consistent content calendar
Monitor reach, engagement, views and other key content metrics
Identify high-performing content and continuously improve the content strategy
Stay updated with Instagram trends, formats, creators, sounds and emerging content styles
Build Zayma’s brand identity and community across India
R&D & Competitor Analysis — Must Do
Conduct regular market research and competitor analysis
Research leading Indian fashion and D2C brands to understand their:
Content strategies
Reels and creative formats
Product positioning
Offers and promotions
Social media strategies
Influencer collaborations
Customer communication
Identify emerging fashion and content trends across different Indian markets
Performance Marketing Collaboration
Coordinate closely with the Performance Marketing Team to develop high-performing ad creatives
Understand creative requirements for Meta and other paid campaigns
Develop and test different hooks, angles, formats and creative concepts
Provide fresh creatives based on campaign performance and audience insights
Analyse which organic and paid creatives are performing well and use those insights to improve future content
Work with the performance team to create a continuous creative testing pipeline
Brand & Growth
Work closely with the founder and creative team
Bring new ideas and creative concepts to the table
Support product launches, campaigns, offers and seasonal initiatives
Help build Zayma into a reputed Pan-India fashion brand
Understand different customer preferences and fashion trends across Indian markets
What We’re Looking For
Strong interest in fashion, content creation and social media
Creative thinker with strong research and analytical skills
Comfortable and confident in front of the camera
Strong communication skills in English
Good understanding of Instagram, Reels and short-form content
Strong understanding of current social media trends
Ability to conduct competitor and market research independently
Ability to turn research into actionable content ideas
Basic knowledge of video editing tools such as CapCut, Premiere Pro or similar - preferable
Strong sense of aesthetics, storytelling and fashion
Ability to work collaboratively with a performance marketing team
Self-driven and comfortable taking ownership
Prior experience with fashion, lifestyle or D2C brands is a plus
The Ideal Candidate
You should be someone who doesn't wait for instructions to create content.
You actively research competitors, study trends, identify opportunities, develop creative ideas, coordinate with the performance marketing team and execute.
If you see a successful fashion Reel and immediately think “How can we adapt this for Zayma and make it better?”, this role could be for you.
Why Join Zayma?
Work directly with the founder
Be part of a growing Pan-India focused fashion brand
High level of creative ownership
Opportunity to become a key face of the brand
Work across content, branding, social media, performance marketing and D2C growth
Opportunity to experiment, test and learn quickly
Be part of Zayma’s journey as we expand across India
📍 Location: Coimbatore, Tamil Nadu
💼 Employment: Full-time
🏢 Industry: Fashion / D2C / E-commerce

Work arrangement
Hybrid