Digital Marketing Specialist

Company Description Terrain Tools OPC Pvt. Ltd. is a growing company focused on delivering reliable, high-quality tools and solutions for diverse terrain and outdoor applications. The organization combines practical field expertise with modern technology to serve both professional and consumer markets. Team members collaborate across disciplines to support product innovation, customer engagement, and long-term brand development. The company values adaptability, integrity, and continuous improvement, offering opportunities to contribute to meaningful, impact-driven work.
Role Description This full-time Digital Marketing Specialist role is a hybrid position based in Ottappalam, with flexibility for partial work from home. The specialist will plan, execute, and optimize digital marketing campaigns across channels, including social media, search, and email, to increase brand visibility and engagement. Daily responsibilities include managing social media accounts, creating and scheduling content, monitoring campaign performance, and using web analytics tools to track and report on key metrics. The role involves coordinating online marketing activities, collaborating with internal teams to align messaging with business goals, and suggesting data-driven improvements to campaigns. The specialist will also stay current with digital marketing trends and best practices to ensure Terrain Tools maintains a competitive online presence.
Qualifications
Strong Social Media Marketing skills, including content creation, community management, and platform-specific optimization.
Proficiency in Digital Marketing and Online Marketing strategies, covering paid and organic campaigns across multiple channels.
Experience with Web Analytics tools to measure performance, interpret data, and generate actionable insights.
Clear and effective Communication skills for collaborating with cross-functional teams and conveying marketing concepts.
Familiarity with SEO, SEM, and email marketing platforms is highly beneficial.
Ability to plan, prioritize, and manage multiple campaigns in a fast-paced environment.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
Prior experience in a digital marketing role, particularly in product-focused or tools-related industries, is an advantage.

Work arrangement
Hybrid