Vice President of Marketing

Role Description The Vice President of Marketing is a full-time, remote leadership role responsible for shaping Kielstar’s marketing vision and driving brand growth. This role will develop and execute comprehensive marketing strategies, including market positioning, go-to-market plans, and integrated campaigns that reflect Kielstar’s premium consulting offerings. The VP of Marketing will oversee all aspects of marketing operations, including brand messaging, content and thought leadership, digital presence, and PR initiatives, ensuring alignment with business objectives. Day-to-day activities include leading market analysis, defining target audiences, optimizing demand generation, and managing agency or contractor relationships as needed. The role collaborates closely with senior leadership to support client acquisition and retention, refine service narratives, and ensure consistent, data-informed marketing performance.
Qualifications
Candidates should possess strong skills in Market Planning and Marketing Management to design and oversee comprehensive marketing programs.
Candidates should possess skills in Market Research to analyze competitive landscapes, customer needs, and industry trends that inform strategic decisions.
Candidates should possess broad Marketing skills to develop integrated campaigns, brand positioning, and demand-generation strategies.
Candidates should possess Public Relations skills to manage media outreach, thought leadership, and reputation-building activities.
Extensive experience in senior marketing leadership roles, ideally within consulting, media, or B2B services.
Proven track record of developing and executing data-driven marketing strategies that deliver measurable business outcomes.
Strong analytical, communication, and stakeholder management capabilities, with the ability to work effectively in a remote environment.
Familiarity with digital marketing channels, social media strategy, and modern marketing technology stacks.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or equivalent experience is a plus.

Work arrangement
Yes